B2B Marketing Coordinator

2 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time

This is a fantastic opportunity to join our marketing team in London as an Events Marketing Executive.

As an Events Marketing Executive, you will be responsible for developing and implementing successful marketing campaigns for a high-value global portfolio of international Conferences & Events within the Global Tech sector.

The salary for this position is approximately £35k per annum, plus great benefits including a strong pension, life insurance, health cover, flexible working hours, and a training budget.

You will be reporting to the Head of Marketing and will be responsible for:

  • Implementing and project-managing high-calibre, coordinated marketing campaigns for multiple conferences;
  • Utilising digital and non-digital channels, including email, social media, SEO, and content marketing;
  • Considering new ways to improve and innovate with every event marketing campaign, collaborating and initiating projects with the marketing team;
  • Devising, implementing, and managing strategies to increase conversion of prospects and return of attendees;
  • Working closely with other internal teams, such as operations and production, to coordinate event marketing deliverables;
  • Coordinating deals or contracts with external suppliers, media partners, and PR agencies;
  • Building and managing databases, ensuring data is up-to-date, targeted, and relevant for every event campaign;
  • Using intuitive lead-generation techniques for data capture of new prospects;
  • Managing and controlling the marketing budget for each campaign;
  • Producing post-conference campaign analysis for each event using relevant analytics tools to track performance;

To be successful in this role, you will need:

  • At least 1-2 years of B2B events marketing experience;
  • Experience in executing campaigns to drive delegate acquisition for events;
  • A track record of successfully designing and delivering multi-channel marketing campaigns;
  • Experience in social media marketing, ideally with some paid LinkedIn ads experience;
  • Working knowledge of Excel and Google Analytics;
  • Ideal experience in video creation/editing, design skills using Canva and/or Adobe, good copywriting skills, and website/CMS experience;
  • The ability to work closely with sales and align marketing strategy to commercial objectives;
  • Experience managing and developing high-performing marketing plans/projects with complete post-event/project reporting;

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