Marketing Specialist for Global Financial B2B Publishing
3 days ago
Company Overview:
The Marketing Talent | Marketing Recruitment Experts team is looking for a talented Marketing Executive to join their global financial B2B publishing brand in London. This exciting opportunity will enable the successful candidate to play a key role in driving subscriptions revenue growth targets through the development and execution of integrated campaigns across multiple digital channels.
Job Summary:
We are seeking an experienced Marketing Executive with a proven track record in B2B digital marketing, growth marketing, or lifecycle marketing. The ideal candidate will have a strong understanding of multi-channel marketing plans, marketing automation platforms, CRM, and CMS. Excellent communication skills, both written and verbal, are essential for this role.
Key Responsibilities:
- Own the end-to-end execution of cross-channel campaigns, including copywriting, audience building and selection, scheduling and reporting
- Produce high-quality campaign assets, including email templates, landing pages, and social media creatives
- Work closely with affiliate partners to ensure accurate information relating to the product offering
- Ensure all marketing activity is trackable and provide regular accurate reporting
- Report back to key business stakeholders on marketing performance
Requirements:
- 6-12 Months+ experience in B2B digital marketing, growth marketing, or lifecycle marketing
- Proven ability to develop and execute multi-channel marketing plans
- Experience using Marketing automation platforms, CRM, and CMS
- Ability to write compelling marketing copy
- Good knowledge of Analytics tools and IT literacy
Benefits:
This role would suit a graduate or someone with 6+ months B2B marketing experience looking to forge a career in international marketing. There are superb opportunities for progressing your career. We offer a competitive salary of £45,000 - £55,000 per annum, depending on experience.
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