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Senior Marketing Director for B2B Publishing
4 weeks ago
Marketing Talent, a leading marketing recruitment agency, is seeking an exceptional Senior Marketing Director to join our esteemed client in London. This 12-month contract presents a unique opportunity to lead the marketing strategy and drive growth across a portfolio of subscription & intelligence products, events, and client marketing solutions.
The ideal candidate will have at least 6 years' experience in B2B marketing, with a strong track record of revenue growth and team management expertise. A deep understanding of Salesforce, Pardot, Marketo, or similar platforms is highly desirable. In this role, you will collaborate with commercial and research teams to enhance go-to-market strategies, improve market penetration, and engage clients through various digital channels.
Main responsibilities include:
- Developing a top-tier framework for marketing awards and research/surveys to build brand equity and generate commercial opportunities
- Optimizing submissions processes for better targeting, conversion rates, and user experience
- Boosting brand awareness by strengthening the narrative around rankings, awards, subscriptions, and events
- Increasing year-over-year submissions across all awards and rankings products
- Fostering a culture of innovation, experimentation, and knowledge sharing among the marketing team
The successful candidate will receive a competitive salary of £60,000 - £80,000 per annum, depending on experience. Additionally, they will be part of a dynamic team and have access to cutting-edge technology and training opportunities.
