Event Marketing Manager
4 weeks ago
This is an exciting chance to join a leading B2B publishing and events company as an Event Marketing Manager. As the successful candidate, you will play a key role in expanding the reach and revenue of 3-4 global conferences during a period of growth for the company.
You will lead audience acquisition and marketing communications for the portfolio of conferences and awards, optimising existing strategies and introducing new ideas to drive growth.
There will also be opportunities to travel to these events in the US, Asia, and Europe.
Key Responsibilities:
- Develop and implement high-calibre marketing campaigns for multiple conferences and awards.
- Utilise a mix of channels to maximise event visibility and registration.
- Use intuitive lead-generation techniques for data capture of new prospects.
- Devise and implement strategies to increase the return rate of event attendees.
- Build and manage databases, keeping data up to date and relevant for every campaign.
- Manage event websites, ensuring they are user-friendly and optimised for conversion.
- Create and manage partnerships with media/association partners, as well as speakers and sponsors, to further expose the brand and maximise revenue.
- Develop and deliver content marketing strategies that enhance the events' social media.
- Coordinate with Operations and Programming teams to produce marketing deliverables.
This role would suit someone looking to gain valuable experience within a leading B2B publishing and events brand, with excellent opportunities for progressing your career.
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