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Digital Subscription Lead

2 months ago

London, Greater London, United Kingdom Immediate Media Co Full time
About the Role

The Subscriptions Growth Lead plays a critical role within the Proposition & Planning team in developing and implementing strategies to accelerate volume, revenue and EBITDA growth of our multi-channel subscription programmes across our portfolio of Food & Knowledge brands.

As a strategic, commercial thinker with a deep understanding of customer, data, product & proposition, and innovative marketing techniques, you will play a key role in driving forward the next stage of our subscriptions growth plans in close collaboration with stakeholders around the business, as we embark on our transformation journey.

Key Responsibilities
  • Develop Commercial Strategies: Develop comprehensive commercial & strategic multi-channel subscriptions growth plans across digital and print that are customer-centric and aligned with the business goals and objectives across Food & Knowledge categories.
  • Collaborate with Stakeholders: Be the key point of contact with Brand teams, Subscriptions & Marketing teams, Product & Technology, Content and other Commercial stakeholders around the business to ensure alignment on subscription growth goals and execution plans.
  • Define Financial Forecasts: Define and develop multi-year subscriptions P&Ls and financial forecasts together with stakeholders that deliver on the company and brand strategic growth plans and ensure strong customer lifetime value, and provide regular strategic/trading updates across the business.
  • Drive Innovation: Collaborate with Product & Technology, Brand and Commercial teams to:
    • Identify, develop and incubate to launch new digital subscription products.
    • Enhance existing subscription value propositions with new features and benefits.
    • Build in additional revenue streams where possible (e.g. Bundling; Premium tiering; Premium Sponsorship/Ads).
  • Share Best Practices: Define and share best practices, playbooks and trends on regular basis based on wider audience and market mapping to ensure insights are applied across the business and a culture of test & learn is in place.
  • Monitor Progress: Work closely with Customer Data & Marketing, CRO/CRM, Analytics/Insights teams and other stakeholders to shape OKRs, supporting KPIs and business reporting to monitor success and ensure progress against subscriptions growth objectives.
  • Build Strategic Partnerships: Build out roadmap and OKRs for strategic partnerships in close collaboration with IM partnerships teams to deliver on agreed subscriptions growth/revenue targets for these channels (as applicable).
  • Maximise Customer Acquisition: Collaborate with Data and Pricing, Acquisition and CRO/CRM teams to maximise customer acquisition & retention strategies and optimise customer pricing / LTVs to deliver on overall subscriptions growth plans.
  • Foster a Culture of Excellence: Foster a culture of continuous improvement, innovation, and excellence across the team.
Requirements
  • Proven experience in a successful multi-channel subscriptions environment, across digital web, app and print.
  • Experienced in working with cross-functional stakeholders across a business, fostering a collaborative and positive culture.
  • Commercially driven with strong business and customer marketing acumen, and strategic thinking.
  • Expert organisational skills with attention to detail.
  • Natural gravitas and presence to drive action.
  • Strong written and verbal communication, clear and persuasive.
  • Enthusiastic about creative solutions, audiences and the marketplace, curious to learn and share ideas.
  • Strong problem-solving skills, proactive and independent with an innovative approach.
  • Assertive, self-aware, empathetic, and emotionally intelligent.
  • Resilient, diplomatic, adaptive, and flexible, seeing challenges as opportunities.
  • High energy, positive, proactive, and anticipatory of team needs.
Benefits
  • A relaxed working environment with regular socials including a summer festival.
  • Immediate Community webinars, well-being initiatives and Mental Health First aiders.
  • 25 days holiday plus a day for your birthday. Our offices will be closed between Christmas and New Year's which are in addition to your annual entitlement.
  • Tailored training and development through our Love Learning platform.
  • A progressive and transparent culture with clear career progression.
  • Flexible/hybrid working plus early finish Fridays.
  • Cycle to work scheme.
  • Enhanced Family Policies including paternity, adoption and surrogacy leave. We also provide a pregnancy loss, fertility, and carers policy.
  • Competitive pension plans and Life Assurance.
  • A newly renovated modern office with lots of collaborative spaces.

We pride ourselves on our open, collaborative, and dynamic culture. This encourages our people to thrive, and give their best whilst being supported, developed, and nurtured. As we care about our people, our environment, and the impact we make, we have an active Diversity and inclusion network, comprehensive well-being programmes, and clear sustainability strategies.

Diversity, equity and inclusion are at the heart of all our values and leadership behaviours to ensure Immediate remains a place where everyone feels included and empowered;

We care

We succeed together

We enjoy the ride

We are bold

We never settle

We get on with it

People are at the heart of our business and creating a diverse and inclusive working environment is extremely important to us. Immediate is an equal opportunities employer. We'll never treat anyone less favourably because of their sex, gender reassignment, pregnancy and maternity, marital/civil partnerships, sexual orientation, race, nationality, ethnic origin, age, religion or belief or disability. We're also committed to supporting applications from those who are returning to work following a career break, maternity leave or caring responsibilities.