Marketing Manager

2 days ago

London, Greater London, United Kingdom EMAP Full time
About the Role

We are seeking a highly skilled Marketing Manager to join our Subscriptions team at EMAP. As a key member of our team, you will be responsible for driving the growth of our subscription-based business across two of our flagship brands.

Key Responsibilities
  • Develop and execute comprehensive marketing strategies to acquire and retain individual subscribers, as well as generate and qualify leads for corporate/group subscriptions.
  • Expand digital engagement across various user segments, distinguishing between registered users and subscribers.
  • Collaborate with editorial teams to leverage available content for effective engagement and acquisition campaigns.
  • Monitor KPIs, such as open and click rates, CPA, ROI, digital engagement, and renewal rates, to inform continuous improvement through testing.
  • Represent the brand at key UK events, both virtually and in-person, presenting a marketing face for the brands.
Requirements
  • Marketing experience, ideally within publishing or other sectors with paid subscriber bases.
  • Broad experience across on and offline marketing channels.
  • Able to work to challenging targets within tight timeframes, prioritizing and setting clear measurable and achievable goals.
  • Demonstratable experience in planning, managing, and executing marketing campaigns.
  • Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions.
What We Offer
  • A competitive salary and benefits package.
  • Opportunities for continuous learning and development.
  • A dynamic and supportive work environment.
  • The chance to work with a leading media company and contribute to the growth of our subscription-based business.

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