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Digital Marketing Manager
2 months ago
Job Title: Digital Marketing Manager
Job Type: Full-time
Location: London, UK
Job Description:
We are seeking a highly skilled Digital Marketing Manager to join our team at Marketing Talent. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies that drive high-quality leads and revenue growth.
Key Responsibilities:
- Develop and implement marketing strategies that drive lead generation and revenue growth
- Utilize a mix of content, account-based, and performance marketing tactics to attract and convert leads from targeted institutions
- Continuously optimize campaigns across multiple channels, including search engines, social media, email, and display advertising
- Partner with Product Marketers to enhance their content and ad creatives
- Collaborate with Sales teams to align marketing efforts with sales goals and ensure a seamless lead handover
- Own the marketing automation strategy to increase lead-to-opportunity conversion
- Manage the customer data infrastructure across all customer touchpoints
- Analyze campaign performance, revenue attribution, and ROI
- Implement A/B testing and other data-driven methodologies to enhance conversion rates on websites and campaign landing pages
- Provide regular, detailed reports and actionable insights to management on the effectiveness of marketing activities and their contribution to business growth
Requirements:
- 5+ years of proven experience in a B2B marketing role, with a focus on growth marketing, lead generation, and customer acquisition
- Experience working in the B2B financial, data, or market intelligence sectors
- Proficient in marketing automation tools and CRM systems, with a preference for Salesforce and Pardot
- Good knowledge of digital ad platforms, SEO, conversion rate optimization tools, and content management systems
- Proficient in analytics platforms such as Google Analytics (GA4) and Power BI, with the ability to translate data into actionable insights
- Excellent written and verbal communication skills in English
- Strong project management skills, with the ability to lead and collaborate with cross-functional teams
What We Offer:
- A competitive salary and bonus scheme
- A comprehensive benefits package
- The opportunity to work with a growing, global brand
- A dynamic and supportive team environment
