Digital Marketing Manager

2 months ago

London, Greater London, United Kingdom PingPong Digital Full time
About the Role

We are seeking a highly skilled and experienced Digital Marketing Manager to join our team at PingPong Digital. As a key member of our client services team, you will be responsible for managing client relationships, developing and implementing tailored digital marketing strategies, and ensuring the success of your assigned accounts.

Key Responsibilities
  • Client Relationship Management: Develop and maintain robust relationships with clients, particularly higher education institutions and student-focused organizations, to ensure their expectations are consistently met or exceeded.
  • Digital Marketing Strategy: Create and execute bespoke digital marketing strategies that align with the specific goals of each client, with a keen understanding of the unique challenges and opportunities in marketing to students and the academic community.
  • Collaboration and Communication: Collaborate with sales and creative teams to prepare compelling proposals and presentations that effectively communicate the value of our services.
  • Campaign Performance Analysis: Monitor and analyze the performance of campaigns, leveraging data to drive recommendations for enhancement and optimization.
  • Reporting and Communication: Deliver timely and precise reporting of campaign outcomes to both clients and internal stakeholders.
  • Industry Knowledge and Innovation: Stay informed of the latest trends and developments within the Chinese digital marketing and higher education landscapes to foster growth and innovation within your accounts.
  • Client Meetings and Presentations: Actively participate in client meetings and presentations, ensuring clear and impactful communication.
  • Account Growth and Expansion: Identify and capitalize on opportunities for account growth and expansion.
Requirements
  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: At least 3 years of experience in account management or client services, ideally within a digital marketing agency environment or an education agency.
  • Industry Knowledge: Deep understanding of the Chinese digital marketing landscape, including proficiency with social media, search engines, and e-commerce platforms.
  • Strategic Thinking: Proven ability to develop and implement successful digital marketing strategies, especially tailored to the needs of higher education clients.
  • Stakeholder Management: Strong experience working with various stakeholders in the education sector, including faculty, administrators, and marketing teams.
  • Communication and Interpersonal Skills: Excellent communication and interpersonal skills, with a high proficiency in both English and Mandarin preferred.
  • Project Management: Capability to manage multiple projects in a dynamic, fast-paced environment.
  • Analytical and Problem-Solving Skills: Strong analytical and problem-solving abilities, with a rigorous approach to data-driven decision making.
About Us

PingPong Digital is an award-winning full-service Chinese digital marketing agency with offices in the UK, US, and China. We work with brands on their Chinese digital marketing activation (social media, strategy, creative, web, paid media, PR) to build better awareness and engagement in a competitive Chinese marketplace to scale and succeed. We have a friendly, warm, supportive, and inviting office that is very young and passionate about what we do. We also think it's important to have fun at work, so we want new team members who enjoy working in a friendly, collaborative environment.

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