Subscriptions Marketing Manager

4 weeks ago

London, Greater London, United Kingdom EMAP Full time
Job Title: Subscriptions Marketing Manager

We are seeking a highly skilled Subscriptions Marketing Manager to join our team at EMAP. As a key member of our marketing team, you will be responsible for developing and executing comprehensive marketing strategies to drive the growth of our subscription-based business.

Key Responsibilities:
  • Develop and implement marketing campaigns to acquire and retain individual subscribers
  • Generate and qualify leads for the sales team to secure corporate/group subscriptions
  • Expand digital engagement across varied user segments, distinguishing between registered users and subscribers
  • Collaborate with editorial teams to leverage available content for effective engagement and acquisition campaigns
  • Monitor KPIs, such as open and click rates, CPA, ROI, digital engagement, and renewal rates, to inform continuous improvement
Requirements:
  • Marketing experience, ideally within publishing or other sectors with paid subscriber bases
  • Broad experience across on and offline marketing channels
  • Able to work to challenging targets within tight timeframes, prioritizing and setting clear measurable and achievable goals
  • Demonstratable experience in planning, managing, and executing marketing campaigns
  • Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
What We Offer:
  • A competitive salary and benefits package
  • Opportunities for career development and growth
  • A dynamic and supportive work environment
  • Access to the latest marketing tools and technologies

We are committed to providing a happy and healthy place to work, and we offer a range of benefits and perks to our employees, including 25 days of holiday per year, health plan, life assurance, cycle-to-work scheme, and more.

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