Subscriptions Marketing Manager

3 weeks ago


London, Greater London, United Kingdom Media IQ Recruitment Ltd Full time
Subscriptions Marketing Manager

Media IQ Recruitment Ltd is seeking a skilled Subscriptions Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for planning and implementing multichannel marketing campaigns to drive up subscriptions for our leading B2B news brand and business intelligence platform.

About the Role:

We are looking for a highly motivated and experienced marketing professional with a strong background in B2B marketing. You will have a proven track record of success in developing and executing marketing campaigns that drive customer acquisition, retention, and engagement. Your expertise in project management, time prioritization, and team leadership will be essential in managing multiple projects and leading a Marketing Executive.

Key Responsibilities:

  1. Develop and execute multichannel marketing campaigns to drive up subscriptions for our B2B news brand and business intelligence platform.
  2. Manage and maintain our customer data platform, ensuring accurate and up-to-date customer information.
  3. Collaborate with cross-functional teams to develop and implement marketing strategies that align with business objectives.
  4. Lead and manage a Marketing Executive, providing guidance and support to ensure successful campaign execution.
  5. Monitor and analyze campaign performance, making data-driven decisions to optimize marketing strategies.

Requirements:

  • 3-5 years of marketing experience, preferably in B2B or consumer publishing.
  • Advanced knowledge of Excel and data analysis.
  • Experience with customer data platforms and marketing automation tools.
  • High standard of written English and copywriting skills.
  • Project management and time prioritization skills.
  • Familiarity with CMS and Google Analytics.

What We Offer:

Media IQ Recruitment Ltd offers a dynamic and entrepreneurial work environment, with opportunities for professional growth and development. As a valued member of our team, you will have access to a range of benefits, including a competitive salary, comprehensive training, and a supportive team culture.


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