Subscription Growth Strategist

1 month ago

London, Greater London, United Kingdom Spotlight Sports Group Full time
Subscription Growth Strategist

Spotlight Sports Group is a leading global media and technology company specializing in sports betting content and data. We're seeking an experienced Subscription Growth Strategist to join our team and drive subscription growth through data-driven strategies and customer-centric initiatives.

Key Responsibilities:

  • Develop and implement a long-term subscription growth strategy, encompassing packages, pricing, paywalls, and resource allocation.
  • Partner with the CRM team to create a customer-centric CRM strategy, focusing on acquisition, retention, and reactivation.
  • Collaborate with the marketing team to establish a clear brand proposition and comprehensive marketing strategy for Members' Club.
  • Work with data analysis teams to generate insights guiding key decisions and drive subscription growth.
  • Team up with product and delivery teams to brainstorm, evaluate, and prioritize the product delivery roadmap.
  • Join forces with the research team to gain deeper insights into subscriber motivations and satisfaction.
  • Work with the finance team on budgeting, pricing, and financial modeling.
  • Utilize A/B testing and multivariate testing methodologies to identify and implement improvements for subscription upsell.
  • Responsible for assessing and managing key 3rd party relationships, such as our subscriptions backend provider.
  • Stay up-to-date with subscription trends and strategies, attending publisher networking events.

Requirements:

  • Proven track record of generating and growing subscription revenues for a digital subscription service.
  • Extensive experience working within a digital environment, preferably within the publishing sector.
  • Self-starter with the ability to work effectively across multiple projects and influence key stakeholders within the business.
  • Strong analytical mindset, with extensive experience in creating and executing new strategies.
  • Ability to confidently communicate and create relationships at all levels (internally and externally).

Benefits:

We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We've also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognize your dedication. For those working via the hybrid model (in the office and at home) we've made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner, Autism in Racing.

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