Digital Subscription Growth Strategist

7 days ago

London, Greater London, United Kingdom Spotlight Sports Group Full time

At Spotlight Sports Group, we're seeking a skilled Subscriptions Manager to drive our subscription growth strategy. This exciting opportunity will see you partner with our CRM team to develop a customer-centric, data-driven approach aimed at acquisition, retention, and reactivation.

Key Responsibilities:

  • Develop and implement a long-term strategy to drive subscription growth, encompassing packages, pricing, paywalls, required resources, and optimal structure and methods.
  • Work alongside our marketing team to establish a clear brand proposition and comprehensive marketing strategy for Members' Club.
  • Set the agenda for data analysis teams to generate insights guiding key decisions.
  • Collaborate with product and delivery teams to brainstorm, evaluate, and prioritise the product delivery roadmap.
  • Team up with our research team to gain deeper insights into subscriber motivations and satisfaction.
  • Work with our finance team on budgeting, pricing, and other financial modelling.
  • Join forces with our content team to help optimise the creation and curation of content driving further subscription growth.
  • Utilise A/B testing and multivariate testing methodologies to identify and implement improvements for subscription upsell.
  • Responsible for assessing and managing key 3rd party relationships, for example, our subscriptions backend provider.
  • Keep up to date with subscription trends and strategies and attend publisher networking events.

Requirements:

  • You have a track record of generating and growing subscription revenues for a digital subscription service.
  • Extensive experience working within a digital environment, preferably within the publishing sector.
  • The role requires a self-starter with the ability to work effectively across a wide number of projects and influence key stakeholders within the business.
  • A strong analytical mindset is imperative, and the successful candidate should have extensive experience in creating and executing new strategies.
  • Ability to confidently communicate and create relationships at all levels (internally and externally).

What We Offer:

We provide a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also offer a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.

We've also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we've made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.

You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner, Autism in Racing.

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