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Subscriptions Marketing Lead
2 months ago
- Business: emap
- Brands: Local Government Chronicle, Construction News
- Base Location: Fleet street /Hybrid ( 3 days from home, 2 days in the office)
- Employment Type: Full time, Permanent
- Salary: £ Competitive + 20%
This position is part of the Subscriptions Marketing Team and plays a vital role in enhancing the growth of this segment within our prominent brands. The focus will be on attracting new subscribers and boosting engagement levels among both individual and group clients. Group subscriptions are integral to our growth strategy as we move forward.
Key Responsibilities
In this capacity, you will formulate extensive marketing plans aimed at both acquiring and retaining individual subscribers, while also generating leads for the sales team to secure corporate/group subscriptions.
Your primary goal will be to enhance digital engagement across diverse user demographics, differentiating between registered users (unpaid with limited access) and subscribers (paid with full access). Engagement will be driven through various channels, including email, web, print, events, and social media.
Collaboration with editorial teams is essential, utilizing available content for impactful engagement and acquisition campaigns. A data-driven approach will be central to your strategy, effectively segmenting audiences to personalize communication and timing, ensuring relevant messaging reaches specific groups. Monitoring key performance indicators such as open and click rates, cost per acquisition, return on investment, digital engagement, and renewal rates will be crucial, with an emphasis on continuous improvement through testing.
Your responsibilities will also include representing the brand at significant UK events, both virtually and in-person, serving as the marketing face for the brands. You will conduct thorough analyses of campaign performance, identifying successful strategies and areas for improvement, while consistently aligning efforts with annual marketing budget management.
Working closely with internal and external teams—data, digital, retention, and corporate—will be essential to maximize sales effectiveness and maintain cohesive messaging.
Required Skills and Experience:
- A solid background in marketing is essential, preferably within publishing, though experience in other sectors with paid subscriber bases will also be valuable.
- Comprehensive experience across both online and offline marketing channels. This role encompasses a wide range of marketing opportunities, and the successful candidate will be adaptable across various tasks.
- Ability to meet challenging targets within tight deadlines, prioritizing and establishing clear, measurable, and achievable goals.
- Proven experience in planning, managing, and executing marketing campaigns.
- Capacity to identify opportunities and translate ideas into actionable plans while addressing existing challenges with innovative solutions.
- An entrepreneurial mindset—willing to collaborate within the team and explore new strategies to drive results.
Core Competencies:
- Extensive marketing experience across both online and offline channels.
- Expertise in planning, managing, and executing marketing campaigns.
- Highly organized.
- Ability to collaborate with diverse teams to achieve objectives.
- Excellent verbal and written communication skills.
- Strong analytical skills and proficiency in data analysis tools.
- Capability to build a network of peers and foster relationships across the organization.
Personal Attributes:
- Confident team player.
- Practical, resourceful, and results-oriented.
- Creative thinker with determination and commitment.
Learning & Development:
At emap, we recognize that employee learning and development are crucial to our success. To support continuous growth and adapt to the evolving demands of the workplace, we cultivate an environment that encourages ongoing development for our employees.
Employees are motivated to identify their personal and professional development areas aligned with our strategic focuses, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We offer a structured framework designed to equip our employees with the necessary knowledge, skills, and behaviors to excel in their roles, contributing to our organizational objectives.
To facilitate career development, we provide specialized programs, alongside other role-specific and general courses, through the emap academy .
This exciting position is a full-time hybrid role, allowing for flexibility between office and remote work. This arrangement may evolve based on business requirements.
Benefits: emap, as part of Metropolis Group, is dedicated to creating a positive and healthy work environment, offering exceptional benefits and perks to our employees.
- 25 days of holiday annually (with options to buy or sell)
- Health plan
- Life assurance
- Cycle-to-work scheme
- Discounted gym memberships
- Retail discount vouchers
- Rail season ticket loans
- Private virtual GP access
- Pension scheme
- Income protection and more
- Continuous learning & development opportunities
- Seasonal flu vaccinations on-site
- One paid volunteer day each year
- Summer and Winter celebrations
- Work from home during August
- In-house Excellence Awards and other innovation initiatives
