Subscription Marketing Lead – Multiple Brands

5 days ago

London, Greater London, United Kingdom Multiple brands Full time

About the Role:

We are seeking a highly skilled Marketing Manager to join our team at Multiple Brands, a fast-growing business with a portfolio of esteemed publications, including Architect's Journal, Architectural Review, and MRW. As a key player in our subscription marketing team, you will be responsible for driving strategic initiatives to enhance the subscription experience for our influential publications.

Key Responsibilities:

  • Craft and execute innovative multi-channel marketing campaigns to acquire and retain subscribers.
  • Work closely with industry-leading brands to enhance their subscription experience and drive revenue growth.
  • Develop and implement strategies for customer acquisition, retention, and engagement, leveraging data and analytics to inform decision-making.
  • Foster group access initiatives to broaden our market reach and increase subscription revenue.
  • Create compelling, needs-based campaigns that articulate the value of our brands and drive subscription growth.
  • Produce regular reports containing key statistics and insights to share with internal stakeholders.

Requirements:

  • A qualified marketing professional with experience in publishing and direct marketing.
  • Excellent verbal and written communication skills, with the ability to articulate complex ideas and strategies.
  • Strong analytical skills and proficiency in Excel and data packages, with the ability to interpret data and drive business decisions.
  • Excellent understanding of database structure and campaign marketing to meet KPIs.
  • Understanding of web analytics and campaign management.

What We Offer:

  • A dynamic and innovative work environment with opportunities for growth and development.
  • A competitive salary and benefits package, including health insurance, life assurance, and pension scheme.
  • A cycle-to-work scheme, discounted gym memberships, and retail discount vouchers.
  • Private virtual GP access, rail season ticket loans, and income protection.
  • Continuous learning and development opportunities, including in-house training and external courses.

Working Arrangements:

This is a full-time hybrid role, with 2 days in the office and 3 days working from home. This arrangement may change over time depending on business needs.

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