Lead Marketing Executive for Events

3 months ago


London, Greater London, United Kingdom Multiple Brands Full time
About the Role:
As a Lead Marketing Executive for Events at Multiple Brands, you will play a crucial role in a prominent media and networking organization, facilitating connections among key individuals and enterprises. Your focus will be on fostering growth through various events, emphasizing marketing strategies that support client objectives and generate leads for sponsorship opportunities.

Company Overview:
Multiple Brands is an innovative company that provides media, content, events, subscription services, and networking solutions. They connect highly skilled professionals through both print and digital platforms, offering intelligence services and recruitment solutions.

Key Responsibilities:
  • Design and implement marketing communication strategies to boost brand visibility and strengthen customer relationships.
  • Plan and execute targeted multimedia campaigns to stimulate interest and engagement.
  • Monitor and evaluate all marketing activities for performance analysis and future investment decisions.
  • Actively build and maintain databases for sustained audience development.
  • Develop engaging campaigns in alignment with brand standards.
  • Coordinate marketing efforts across various channels to ensure consistent messaging.
  • Enhance targeting precision and conversion rates through customer data analysis.
  • Leverage market insights for audience comprehension and campaign success.
  • Collaborate with digital teams to optimize sales performance.
  • Share analytical insights to promote performance enhancements.
  • Comply with industry best practices and legal regulations.
Skills and Experience:
  • Demonstrated experience in events, campaign, and digital marketing.
  • Degree or equivalent qualification in marketing.
  • Familiarity with online audience behaviors and trends.
  • Experience in strategic planning and budget oversight.
  • Knowledge of website management and SEO practices.
Proficient in:
  • Microsoft Office Suite.
  • Adobe Analytics and social media marketing.
  • AdWords, Email Service Providers, and Customer Relationship Management systems.
Core Competencies:
  • Outstanding communication abilities.
  • Excellent time management and organizational skills.
  • Capacity to innovate and identify opportunities.
  • Strong problem-solving and analytical capabilities.
  • Keen attention to detail and data interpretation.
  • Creative thinking and proficient copywriting skills.
  • Results-oriented with a focus on detail.
Personal Attributes:
  • Collaborative team player with self-assurance.
  • Resourceful and driven by results.
  • Innovative thinker with a strong ambition.
  • Passionate about B2B events marketing.
Benefits:
  • Competitive remuneration.
  • Flexible working arrangements (3 days remote, 2 days in-office).
  • Full-time position with potential for hybrid work.
  • Generous vacation allowance and health benefits.
  • Opportunities for continuous learning and professional development.
  • Engaging events and social gatherings throughout the year.


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