Lead Marketing Executive for Events

3 months ago

London, Greater London, United Kingdom Multiple Brands Full time
Position Overview:
As a Lead Marketing Executive for Events at Multiple Brands, you will play a pivotal role in a prominent media and networking organization, fostering connections among key stakeholders and entities. Your focus will be on enhancing growth through various events, emphasizing marketing support for client initiatives and generating leads for sponsorship opportunities.

Company Profile:
Multiple Brands is an innovative organization providing media, content, events, subscription services, and networking solutions. They facilitate access to a network of skilled professionals through diverse channels including print and digital content, events, intelligence services, and recruitment offerings.

Key Duties:
  • Design and implement marketing communication strategies to boost brand visibility and strengthen customer relationships.
  • Organize and execute targeted multimedia campaigns to spark interest and drive engagement.
  • Monitor and evaluate all marketing efforts for performance analysis and future strategic investments.
  • Actively cultivate and manage databases for sustained audience expansion.
  • Develop engaging campaigns that align with brand standards.
  • Synchronize marketing efforts across various platforms to ensure cohesive messaging.
  • Enhance targeting precision and conversion rates through customer data insights.
  • Leverage market intelligence to deepen audience comprehension and campaign success.
  • Collaborate with digital teams to optimize sales outcomes.
  • Share analytical insights to foster performance enhancements.
  • Comply with industry best practices and regulatory standards.
Required Skills and Qualifications:
  • Demonstrated experience in events, campaign, and digital marketing.
  • Relevant degree or equivalent qualification in marketing.
  • Knowledge of online audience behaviors and trends.
  • Experience in strategic planning and budget oversight.
  • Familiarity with website management and SEO principles.
Technical Proficiency:
  • Microsoft Office Suite
  • Adobe Analytics and social media marketing
  • Google AdWords, Email Service Providers, and Customer Relationship Management tools
Essential Competencies:
  • Outstanding communication abilities
  • Excellent time management and organizational skills
  • Capacity to innovate and identify opportunities
  • Strong problem-solving and analytical capabilities
  • Attention to detail and proficiency in data analysis
  • Creative thinking and copywriting expertise
  • Results-oriented with meticulous attention to detail
Personal Attributes:
  • Collaborative team player with self-assurance
  • Resourceful and outcome-focused
  • Innovative thinker with drive
  • Passionate about B2B events marketing
Perks:
  • Competitive remuneration
  • Flexible work arrangements (3 days remote, 2 days in-office)
  • Full-time role with potential for hybrid work
  • Generous vacation allowance and health benefits
  • Opportunities for continuous learning and professional development
  • Engaging events and gatherings throughout the year

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