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Senior Marketing Operations Executive

1 month ago

London, Greater London, United Kingdom Clarion Events Full time

Marketing Operations Role at Clarion Events

We are seeking a highly skilled Marketing Operations Specialist to join our dynamic Digital Marketing Division at Clarion Events. As a Marketing Operations Specialist, you will play a key role in supporting the development and execution of our marketing strategies, leveraging your expertise in marketing technology, email automation, and marketing operations.

Key Responsibilities:

  • Marketing Automation & Campaign Development
    • Set up omnichannel marketing campaigns (email, chatbot, social) in collaboration with senior campaign managers.
    • Automate customer touchpoints and marketing processes using cutting-edge CRM and automation tools to increase efficiency.
    • Lead campaign reporting and performance analysis, delivering actionable insights and innovative suggestions for future campaigns.
    • Liaise with the Data team to connect data between different platforms and provide an optimal usage of data in campaigns and reporting.
  • Data Management
    • Guide campaign managers in establishing reliable conversion tracking throughout the lead lifecycle.
    • Assist with database segmentation and the creation and updates of detailed customer personas.
    • Maintain a highly accurate and enriched lead database, working with the Marketing Operations group to ensure progress is tracked.
    • Enhance customer data acquisition and management through strategic A/B testing, research and best practice techniques.
  • Reporting & Analytics
    • Analyse marketing performance and ROI across various channels.
    • Manage marketing data reporting using PowerBI, Salesforce Einstein, and Excel, sharing regular KPI reports with stakeholders, offering actionable insights.
    • Create interactive dashboards to track marketing campaigns, event performance, customer behaviours, database health, and customer feedback.
  • Data Privacy
    • Ensure compliance with data protocols in all marketing activities.
    • Implement new data privacy policies and regulations (e.g., GDPR).
    • Liaise with the Group Privacy Manager to establish best practices in data capture.

Requirements:

  • Experience in marketing automation and CRM technology Highly organised with good attention to detail.
  • Data savvy and a whiz in Excel.
  • Great verbal and written communication skills.
  • Analytical – excited about uncovering data insights.
  • Strong logic and problem-solving ability.
  • Familiarity with data privacy regulations such as GDPR.
  • Excellent time management skills and the ability to prioritise relevant tasks.
  • Proven ability to learn new tools and software quickly and independently.

About Clarion Events

Clarion Events is one of the world's leading event organisers, producing and delivering innovative and market-leading events since 1947. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

We offer a range of benefits, including 25 days' holiday plus bank holidays, end of year wellbeing shutdown, celebration day off, summer hours, and more.