Head of Subscription Services

3 weeks ago

London, Greater London, United Kingdom Thomson Reuters Full time

Overview of the Position

In the role of Head of Subscription Services, your responsibilities will include:

  • Formulating and implementing a comprehensive global strategy for subscription acquisition and customer retention.
  • Spearheading marketing initiatives to execute ROI-focused paid acquisition and retention strategies.
  • Conducting ongoing analysis of competitive market trends to guide our strategic direction.
  • Evaluating audience data to identify customer segments and shape marketing strategies and product innovations.
  • Clearly communicating the value of our services to both existing and prospective customers.
  • Utilizing appropriate tools to engage and convert the audience (including content personalization, registration processes, newsletters, etc.).
  • Creating real-time performance reports that provide insights into our progress against key performance indicators (KPIs).
  • Gradually building and leading a high-performing team that will establish a center of excellence for subscriptions across the organization.

Core Responsibilities:

  • Direct management and accountability for subscriber acquisition and retention efforts.
  • Leveraging data and ongoing testing to enhance average revenue per user (ARPU) and customer experience metrics.
  • Collaborating with editorial and product teams to refine, enhance, and develop services and products aimed at boosting subscription revenue.

Key Deliverables:

  • Crafting an audience proposition informed by insights to steer product development.
  • Developing and executing a market entry strategy for subscriptions.
  • Establishing revenue and ARPU targets along with a strategic plan to achieve them.
  • Setting customer churn and retention targets with a strategic plan for accomplishment.
  • Defining customer acquisition cost (CAC) and lifetime value (LTV) targets along with a strategic plan to meet them.
  • Implementing a continuous testing framework for offers and the conversion funnel using an A/B testing approach.
  • Conducting data-driven analyses to consistently enhance audience acquisition, conversion, and retention efforts.

About You

To excel as our Head of Subscription Services, you will possess:

  • Demonstrated leadership experience in the online media industry, preferably with a strong track record in the news sector.
  • A strategic mindset with the ability to assess business opportunities and anticipate future customer needs within the media landscape.
  • A proactive approach with the capability to engage effectively at a detailed level.
  • A proven history in subscription acquisition, conversion, and retention, ideally in an international or business news context.
  • Strong analytical and data interpretation skills.
  • A successful track record in navigating complex and highly matrixed corporate environments.
  • Experience in a global organizational setting.

What We Offer:

Joining our team means becoming part of a culture that values world-class talent and is dedicated to your personal and professional development through:

  • Flexible Work Environment: We embrace a hybrid working model that allows for flexibility in office attendance based on role requirements.
  • Comprehensive Benefits: Our benefits package includes flexible vacation policies, mental health days, and resources for overall wellbeing.
  • Inclusive Culture: We are recognized for our commitment to diversity, equity, and inclusion, promoting a balanced work-life environment.
  • Professional Growth: Access to learning platforms and opportunities for cross-company project involvement.
  • Community Engagement: Participation in employee-driven resource groups and initiatives aimed at social impact.
  • Meaningful Work: We are dedicated to providing services that uphold justice, truth, and transparency, making a positive impact in the world.

At Thomson Reuters, we have a long-standing tradition of empowering professionals with the tools and information they need to excel in their fields. Our diverse workforce of 26,000 employees across over 70 countries is committed to fostering an environment where everyone can thrive and contribute to our mission of delivering trusted information globally.

Commitment to Accessibility:

We value diversity in our workforce and are committed to providing equal employment opportunities to all qualified candidates, regardless of their background or identity.

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