Consumer Insights Analyst
4 days ago
At Randstad Digital UK, we are excited to offer a unique opportunity for an experienced Consumer Insights Analyst to play a key role in transforming our client's marketing strategy from product-led to customer and audience-led approach.
This project presents the chance to deliver actionable insights that will drive impactful change for a top-tier enterprise in the telecommunications industry.
Key Responsibilities:
- Translate business needs into clear, practical data analysis strategies to inform marketing decisions.
- Utilize advanced techniques, including A/B testing, multivariate analysis, statistical analysis, and data visualization, to generate insights and identify trends.
- Present insights clearly, creating data visualizations that make complex information accessible to a range of audiences.
- Collaborate with cross-functional teams to propose innovative solutions and manage expectations effectively.
- Work with Qlik developers to define business dashboard requirements and ensure data-driven decision making.
Requirements:
- Proven experience in a similar role, with a strong ability to interpret complex data and turn it into actionable insights.
- Proficiency in GCP BigQuery, SQL, and Python, with experience in data visualization and dashboard design.
- Ability to pull data from multiple sources and aggregate for analysis, with expertise in data analysis, statistical analysis, and product insights.
- Experience working with Agile methodologies is preferred.
This is an exciting opportunity to work on impactful projects for a leading company in the telecommunications sector, shaping the future of customer-focused marketing.
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