Lead Consumer Insights Analyst for UK&I

3 months ago

London, Greater London, United Kingdom Tropicana Brands Group Full time

At Tropicana Brands Group, we are dedicated to enriching and delighting our consumers with every sip.

We are on the lookout for a Senior Marketing Insights Analyst for the UK and Ireland.

Are you eager to collaborate with some of the most renowned beverage brands globally and be at the forefront of a transformative journey that will redefine brand and category perception?

Reporting to the UK&I Marketing Director, you will be instrumental in assisting the UK marketing and market strategy team to cultivate and enhance our consumer-focused strategy, engaging with our iconic brands: Tropicana, Naked, and Copella.

Your role will involve challenging conventional thinking and proactively advancing the business by uncovering insights that drive value growth ahead of market trends.

We seek a consumer-focused and seasoned research professional, constantly looking for ways to integrate and amplify the consumer perspective in business decision-making, ensuring that insights become a competitive edge for TBG. You will thrive in a dynamic and demanding environment.

In this position, you will:

  • Develop and lead the consumer-centric insights agenda, delivering innovative human insights that support the development and execution of the TBG portfolio, brand enhancement, innovation, and category strategy.
  • Act as a strategic business partner, influencing decisions by providing timely and relevant consumer and shopper-driven insights, linking insights to business performance.
  • Collaborate with the Business Intelligence Lead to clarify performance understanding and provide Leadership Team and ExComm level insights as needed.
  • Guide innovation and research expertise - design and implement agile methodologies and tools to foster meaningful and differentiated innovation processes from opportunity discovery to concept development and evaluation.
  • Shape the consumer insight strategy in key areas such as insights identification, audience segmentation, and occasion-based insights leading to consumer-led jobs to be done.
  • Design and manage learning plans, ensuring rapid learning and adaptation.
  • Work with the Marketing Director to instill a true consumer-centric culture and enhance capabilities across marketing and other departments.
  • Foster a 'future-focused' and 'outside-in' mindset, staying ahead of trends and cultural insights while promoting a proactive approach to stress-testing our plans.
  • Oversee ongoing equity tracking, extracting vital insights and recommended actions while optimizing tools as necessary.
  • Lead the execution of ad hoc projects as required.

The ideal candidate will:

  • Be an experienced insights leader with over 8 years of experience and a proven track record in consumer insights (preferably ad hoc, with some continuous experience) within consumer/FMCG sectors.
  • Be deeply consumer-focused and highly inquisitive about understanding our current and future consumers and how we can address their challenges.
  • Possess a commercial mindset, skilled in interpreting and synthesizing diverse data sources into actionable insights for growth.
  • Be resourceful, discovering new and cost-effective methods to embed consumer insights into our operations on limited budgets.
  • Exhibit strong communication skills, simplifying complex information effectively.
  • Demonstrate exceptional cross-functional collaboration skills, essential for working across teams, sometimes leading, sometimes contributing, with the goal of achieving collective success.
  • Be action-oriented, proactive, and able to transition into execution swiftly, preparing insightful reports and presentations under tight deadlines.
  • Build strong internal and external networks, keeping insight capabilities fresh and relevant.
  • Be driven by a desire to excel in the market and achieve top-tier performance, exhibiting a sense of accountability and passion.
  • Show resilience, maintaining composure under pressure and the ability to recover from setbacks.

This role requires a commitment to collaboration and innovation, ensuring that consumer insights remain at the heart of our business strategy.

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