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Consumer Insights Lead

2 months ago

London, Greater London, United Kingdom Sainsbury's Full time
Consumer Insight Manager

Sainsbury's - Data & Insight Division

Role Overview:

An exciting opportunity has arisen for a Consumer Insight Manager within the vibrant and collaborative Data & Insight division at Sainsbury's. This role is pivotal in overseeing the execution of insight consultancy projects for clients and plays a key part in developing the project pipeline to achieve the overall team objectives.

About Sainsbury's:

Sainsbury's is committed to delivering comprehensive marketing solutions through innovative data-driven strategies. Our team utilizes the UK's most extensive customer database to perform in-depth analyses that reveal new insights into consumer behavior and brand interactions.

Key Responsibilities:

Manage Client Relationships:
  • Develop strategic account plans to enhance supplier partnerships.
  • Identify consultancy opportunities within key accounts by:
    • Taking primary responsibility for insights relationships with strategic clients to foster long-term partnerships.
    • Framing client challenges and proposing actionable next steps by collaborating with internal teams.
    • Building a robust project pipeline and identifying insight gaps across client accounts.
    • Gaining a comprehensive understanding of clients' businesses and their market categories.
    • Monitoring the broader market environment and its implications for Sainsbury's and its suppliers.
  • Maintain regular communication and engagement with clients.
  • Prepare proposals and budget estimates for strategic clients.
  • Lead cross-functional initiatives and knowledge-sharing sessions to mentor junior team members.
  • Oversee the financial performance of the Data & Insights Consultancy, including:
    • Budget management for consultancy, market research, and new data initiatives.
    • Collaborating with the commercial team to develop and implement consultancy strategies aligned with client objectives.
    • Directing the senior contact strategy for key clients.
Align with Sainsbury's Strategic Goals:
  • Understand and adapt to Sainsbury's supplier tiering to tailor solutions effectively.
  • Recognize the role of trading insights and central functions.
  • Ensure consistent engagement with internal stakeholders.
Deliver High-Impact Consultancy Projects:
  • Take charge of delivering assigned insight consultancy projects.
  • Possess in-depth knowledge of best practices in consultancy and a strong ability to convey narratives through data.
  • Independently manage end-to-end project delivery, including:
    • Leading client interactions alongside colleagues from other departments.
    • Coordinating and supporting analysts and market research teams to meet project timelines and budgets.
    • Utilizing established processes and documentation to ensure clarity among all parties involved.
  • Collaborate with Media Planning and Commercial teams to enhance client value through insights.
Enhance the Visibility of Data & Insights:
  • Build effective relationships with key decision-makers across the organization.
  • Work closely with Media Planning and Commercial functions to ensure that all opportunities are communicated effectively.
Qualifications:
  • Bachelor's degree or equivalent professional experience.
  • Proven skills in consultative selling and negotiation.
  • Strong capability to derive insights and narrate stories using data.
  • Experience in consumer insights, analytics, market research, or marketing, preferably within Retail or FMCG sectors.
  • Excellent relationship-building skills with clients.
  • Familiarity with insight practices and customer data tools.
  • A passion for data and customer-centric approaches.
  • Proficient in Microsoft PowerPoint and Excel.
  • Exceptional project management skills with a keen eye for detail.
  • Effective communication and presentation skills.
  • Self-driven with a solid understanding of analytics and solution development.
  • High energy, proactive, and a collaborative team player.
  • Understanding of financial management principles.
Why Choose Sainsbury's?

At Sainsbury's, you will engage in diverse and challenging work, surrounded by talented individuals who inspire and support your growth. We are dedicated to helping you identify and leverage your strengths to achieve personal and professional success.

We offer a competitive salary, performance-related bonuses, and a comprehensive benefits package, including discounts and a pension scheme. Our commitment to inclusivity ensures that everyone feels welcome and valued. We prioritize your well-being with generous holiday allowances and additional benefits to enhance your work-life balance.

Sainsbury's recognizes and rewards exceptional contributions, fostering an environment where you can thrive and make a meaningful impact.