Head of Consumer Insights

1 month ago

London, Greater London, United Kingdom PZ Cussons Full time

We are PZ Cussons, a company driven by our purpose of For everyone, for life, for good. Our commitment to sustainability and the wellbeing of people, families, and communities is at the heart of everything we do.

As a leading FMCG company, we have been creating products to delight, care for, and nourish consumers since 1884. Our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa, and St. Tropez.

The Head of Consumer Insights in Marketing is a strategic leadership role responsible for driving data-driven decision-making within the organization. This position involves overseeing market research, customer insights, and analytics to provide valuable information that shapes marketing strategies, enhances customer understanding, and contributes to the achievement of business objectives.

Key Responsibilities:

  • Develop and lead the implementation of a comprehensive marketing insights strategy and plan, aligned with business goals.
  • Provide strategic insights to guide marketing planning and decision-making processes.
  • Pinpoint areas of opportunity to further the business and brands' understanding of their brand or category consumers.
  • Critically evaluate research methodologies to recommend the most effective plan of action.
  • Help inform brands where to play and how to win choices for the UK market.
  • Lead the 'merging' of insights from the 2 UK BUs into one and create new ways of working.

Market Research & Consumer Insights:

  • Be the voice of the consumer at all times within the organization.
  • Oversee market research initiatives to analyze industry trends, competitive landscapes, and customer behaviors.
  • Translate research findings into actionable insights for marketing teams.
  • Upskill marketing teams into a deeper understanding of more complex research methodologies.
  • Develop and implement strategies to understand and analyze consumer behaviors, preferences, and needs.
  • Collaborate with cross-functional teams to integrate consumer insights into marketing strategies and campaigns.
  • Recommend and use data analytics tools to derive actionable insights and optimize marketing strategies.

Competitor Analysis:

  • Provide recommendations for maintaining a competitive edge in the industry.

Reporting and Presentation:

  • Create and present insightful reports to leadership and stakeholders, conveying complex data in a clear and understandable manner.
  • Ensure timely and accurate reporting on key performance indicators (KPIs) relevant to marketing initiatives.

Cross-Functional Collaboration:

  • Collaborate with marketing teams, product management, sales, and other relevant departments to position insights at the heart of overall business strategies.
  • Act as a strategic partner in decision-making processes.

Emerging Trends:

  • Stay informed about emerging trends in marketing, market research, analytics, and consumer behavior.
  • Proactively recommend innovative approaches to leverage new opportunities.

Qualifications:

  • Proven experience in a senior role leading a marketing insights team, within an insights-forward company or industry (likely FMCG).
  • Demonstrable experience leading both qual and quant projects across comms, innovation development, and ongoing brand health and equity building.
  • Good understanding of needstates mapping, consumer segmentations, purchase drivers methodologies.
  • Highly familiar with best-in-class research methodologies.
  • Excellent communication and presentation skills.
  • Strategic thinking with the ability to translate insights into actionable strategies.
  • Highly numerate and analytical.

  • Head of Consumer Insights

    4 weeks ago

    London, Greater London, United Kingdom PZ Cussons Full time

    Job Title: Head of Consumer InsightsWe are PZ Cussons, a company driven by our purpose of For everyone, for life, for good. Our commitment to sustainability and the wellbeing of people, families, and communities is at the heart of everything we do.As a strategic leader, the Head of Consumer Insights will play a crucial role in driving data-driven...

  • Head of Consumer Insights

    4 weeks ago

    London, Greater London, United Kingdom PZ Cussons Full time

    Job Title: Head of Consumer InsightsWe are PZ Cussons, a company driven by our purpose of For everyone, for life, for good. Our commitment to sustainability and the wellbeing of people, families, and communities is at the heart of everything we do.As a strategic leader, the Head of Consumer Insights will play a crucial role in driving data-driven...

  • Head of Brand and Consumer Insights

    3 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are seeking a highly skilled and experienced Head of Brand and Consumer Insights to join our team at Michael Page Marketing. The successful candidate will be responsible for leading our brand and consumer insights strategy, driving business growth, and delivering exceptional results.Key...

  • Head of Brand and Consumer Insights

    3 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are seeking a highly skilled and experienced Head of Brand and Consumer Insights to join our team at Michael Page Marketing. The successful candidate will be responsible for leading our brand and consumer insights strategy, driving business growth, and delivering exceptional results.Key...

  • Head of Brand and Consumer Insights

    2 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are seeking a highly skilled and experienced Head of Brand and Consumer Insights to join our team at Michael Page Marketing. The successful candidate will be responsible for leading our brand and consumer insights efforts, driving business growth, and developing strategic marketing initiatives.Key...

  • Head of Brand and Consumer Insights

    3 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are partnering with a leading provider of security services across Europe to hire a Head of Brand and Consumer Insights into their team in London.About the RoleThe successful candidate will be responsible for leading the development of customer insights and brand building strategies to increase the company's...

  • Head of Brand and Consumer Insights

    3 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are partnering with a leading provider of security services across Europe to hire a Head of Brand and Consumer Insights into their team in London.About the RoleThe successful candidate will be responsible for leading the development of customer insights and brand building strategies to increase the company's...

  • Head of Brand and Consumer Insights

    2 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are partnering with a leading provider of security services across Europe to hire a Head of Brand and Consumer Insights into their team in London.About the RoleThe successful candidate will be responsible for leading the development of customer insights and brand building strategies to increase the company's...

  • Head of Brand and Consumer Insights

    2 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    We are seeking a highly skilled Head of Brand and Consumer Insights to join our team at Michael Page Marketing in London. The successful candidate will be responsible for leading our brand and consumer insights strategy, driving business growth and informing marketing decisions.Key Responsibilities:Strategic Leadership: Develop and implement a comprehensive...

  • Head of Brand and Consumer Insights Strategist

    2 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are partnering with a leading provider of security services across Europe to find a talented Head of Brand and Consumer Insights to join their team in London.About the RoleThe successful candidate will be responsible for leading the development of customer insights and brand building strategies to increase the...

  • Head of Brand and Consumer Insights Strategist

    2 weeks ago

    London, Greater London, United Kingdom Michael Page Marketing Full time

    Job Title: Head of Brand and Consumer InsightsWe are partnering with a leading provider of security services across Europe to find a talented Head of Brand and Consumer Insights to join their team in London.About the RoleThe successful candidate will be responsible for leading the development of customer insights and brand building strategies to increase the...

  • Consumer Insight Lead

    2 months ago

    London, Greater London, United Kingdom Perrigo Full time

    {"h2": "Consumer Insights Role Overview", "p": "At Perrigo, we are dedicated to making lives better by bringing quality, affordable self-care products that consumers trust everywhere they are sold. We are seeking a skilled Consumer Insights Lead to join our team and help us achieve this mission.", "ul": [{"li": "Collaborate with internal stakeholders to...

  • Consumer Insight Lead

    2 months ago

    London, Greater London, United Kingdom Perrigo Full time

    {"h2": "Consumer Insights Role Overview", "p": "At Perrigo, we are dedicated to making lives better by bringing quality, affordable self-care products that consumers trust everywhere they are sold. We are seeking a skilled Consumer Insights Lead to join our team and help us achieve this mission.", "ul": [{"li": "Collaborate with internal stakeholders to...

  • Head of Insights

    2 weeks ago

    London, Greater London, United Kingdom PZ Cussons Full time

    Job Title: Head of InsightsWe are PZ Cussons, a company driven by our purpose of For everyone, for life, for good.Sustainability and the wellbeing of people, families and communities everywhere are at the heart of everything that we do.As the Head of Insights in Marketing, you will play a strategic leadership role in driving data-driven decision-making...

  • Consumer Insight Lead

    1 month ago

    London, Greater London, United Kingdom Perrigo Full time

    Job DescriptionAs a key member of our team, you will be responsible for leading consumer research execution, with a focus on innovation. This role requires a strong understanding of consumer behavior and market trends, as well as excellent communication and project management skills.Key ResponsibilitiesCatalyze all insight and information needs for assigned...

  • Consumer Insight Lead

    1 month ago

    London, Greater London, United Kingdom Perrigo Full time

    Job DescriptionAs a key member of our team, you will be responsible for leading consumer research execution, with a focus on innovation. This role requires a strong understanding of consumer behavior and market trends, as well as excellent communication and project management skills.Key ResponsibilitiesCatalyze all insight and information needs for assigned...

  • Consumer Insight Lead

    4 weeks ago

    London, Greater London, United Kingdom Perrigo Full time

    Job Title: Insight Lead OTCJoin Perrigo as an Insight Lead OTC and drive consumer-centric innovation in our organization.About the RoleWe are seeking a highly skilled Insight Lead OTC to lead consumer research execution, with a focus on innovation. As a key member of our team, you will be responsible for catalyzing insight and information needs for assigned...

  • Consumer Insight Lead

    4 weeks ago

    London, Greater London, United Kingdom Perrigo Full time

    Job Title: Insight Lead OTCJoin Perrigo as an Insight Lead OTC and drive consumer-centric innovation in our organization.About the RoleWe are seeking a highly skilled Insight Lead OTC to lead consumer research execution, with a focus on innovation. As a key member of our team, you will be responsible for catalyzing insight and information needs for assigned...

  • Consumer Insight Lead

    1 month ago

    London, Greater London, United Kingdom Perrigo Full time

    Job Title: Insight Lead OTCJoin Perrigo as an Insight Lead OTC and drive consumer-centric innovation in our organization.About the RoleWe are seeking a highly skilled and experienced Insight Lead OTC to lead consumer research execution, with a focus on innovation. As a key member of our team, you will be responsible for catalyzing insight and information...

  • Consumer Insight Lead

    1 month ago

    London, Greater London, United Kingdom Perrigo Full time

    Job Title: Insight Lead OTCJoin Perrigo as an Insight Lead OTC and drive consumer-centric innovation in our organization.About the RoleWe are seeking a highly skilled and experienced Insight Lead OTC to lead consumer research execution, with a focus on innovation. As a key member of our team, you will be responsible for catalyzing insight and information...