Head of Consumer Insights

4 days ago

London, Greater London, United Kingdom PZ Cussons Full time

We are PZ Cussons, a company driven by our purpose of For everyone, for life, for good. Our commitment to sustainability and the wellbeing of people, families, and communities is at the heart of everything we do.

As a leading FMCG company, we have been creating products to delight, care for, and nourish consumers since 1884. Our trusted and well-loved brands include Carex, Cussons Baby, Sanctuary Spa, and St. Tropez.

The Head of Consumer Insights in Marketing is a strategic leadership role responsible for driving data-driven decision-making within the organization. This position involves overseeing market research, customer insights, and analytics to provide valuable information that shapes marketing strategies, enhances customer understanding, and contributes to the achievement of business objectives.

Key Responsibilities:
  • Develop and lead the implementation of a comprehensive marketing insights strategy and plan, aligned with business goals.
  • Provide strategic insights to guide marketing planning and decision-making processes.
  • Pinpoint areas of opportunity to further the business and brands' understanding of their brand or category consumers.
  • Critically evaluate research methodologies to recommend the most effective plan of action.
  • Help inform brands where to play and how to win choices for the UK market.
  • Lead the 'merging' of insights from the 2 UK BUs into one and create new ways of working.
Market Research & Consumer Insights:
  • Be the voice of the consumer at all times within the organization.
  • Oversee market research initiatives to analyze industry trends, competitive landscapes, and customer behaviors.
  • Translate research findings into actionable insights for marketing teams.
  • Upskill marketing teams into a deeper understanding of more complex research methodologies.
  • Develop and implement strategies to understand and analyze consumer behaviors, preferences, and needs.
  • Collaborate with cross-functional teams to integrate consumer insights into marketing strategies and campaigns.
  • Recommend and use data analytics tools to derive actionable insights and optimize marketing strategies.
Competitor Analysis:
  • Provide recommendations for maintaining a competitive edge in the industry.
  • Create and present insightful reports to leadership and stakeholders, conveying complex data in a clear and understandable manner.
  • Ensure timely and accurate reporting on key performance indicators (KPIs) relevant to marketing initiatives.
Qualifications:
  • Proven experience in a senior role leading a marketing insights team, within an insights-forward company or industry.
  • Demonstrable experience leading both qual and quant projects across comms, innovation development, and ongoing brand health and equity building.
  • Good understanding of needstates mapping, consumer segmentations, purchase drivers methodologies.
  • Highly familiar with best-in-class research methodologies.
  • Excellent communication and presentation skills.
  • Strategic thinking with the ability to translate insights into actionable strategies.
  • Highly numerate and analytical.

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