Head of Trade Marketing Strategy

3 weeks ago

London, Greater London, United Kingdom Go City Ltd Full time

Company Overview

Go City is revolutionizing the way individuals explore and enjoy premier destinations worldwide. We empower our customers with the flexibility to select the experiences, tours, and activities they wish to engage in, all while enjoying significant savings.

Supported by the esteemed Private Equity firm Exponent and based in Covent Garden, London, our organization is thriving with over 3 million customers globally. We are eager to harness these strengths to propel our ongoing growth.

At Go City, we value the insights of our customers, partners, and team members, which guide our continuous improvement efforts. This is where your expertise comes into play.

Position Overview

Role: Trade Marketing Lead

Employment Type: Full-time

Contract Type: Permanent

Location: London (hybrid work model)

Reporting To: Senior Vice President of Trade Marketing

Role Summary:

The Trade Marketing Lead is a strategic marketing expert responsible for shaping and executing the digital marketing approach for Go City's multi-attraction passes across various third-party platforms. This role is vital in ensuring our offerings are effectively promoted and sold through B2B collaborations, including Online Travel Agencies (OTAs) and traditional travel agencies.

Key Responsibilities:

  • Digital Marketing Strategy: Collaborate in the formulation and implementation of a robust digital marketing strategy aimed at enhancing visibility and sales of Go City products on partner platforms.
  • Product Listing Optimization: Continuously refine product listings across trade channels to ensure they are engaging, consistent with our brand, and effective in driving conversions.
  • Partner Relationship Management: Work alongside Account Managers to engage with trade partners, ensuring accurate representation and effective marketing of our products.
  • Marketing Asset Management: Maintain a comprehensive and current library of marketing materials for third-party sellers, including visuals, copy, and promotional content.
  • Training Development: Support the creation of training resources for Account Managers and Trade Partners.
  • Innovative Marketing Solutions: Contribute to the development of unique marketing initiatives that distinguish Go City products on partner sites.
  • Performance Monitoring: Track the performance of our products on third-party platforms, utilizing data analytics to enhance strategies and report on key performance indicators.
  • Competitive Analysis: Monitor competitor activities across trade channels to ensure our offerings remain appealing and competitive.
  • Cross-Department Collaboration: Collaborate with the broader trade team and other internal departments to align marketing strategies and foster a cohesive approach to trade partnerships.
  • Market Trend Awareness: Stay informed about the latest trends in digital marketing and the travel sector, applying relevant insights to drive growth.
  • Project Management: Oversee multiple projects concurrently, ensuring timely execution and delivery of marketing initiatives within budget constraints.

Qualifications:

  • Proven expertise in digital marketing, with a strong grasp of search and paid media strategies.
  • Extensive experience in B2B sales and marketing, particularly in managing relationships with major partners.
  • Strong analytical skills, capable of interpreting data to make informed marketing decisions.
  • Excellent project management abilities, adept at juggling multiple projects and priorities.
  • A creative mindset, consistently seeking innovative marketing approaches.
  • Technical proficiency in marketing analytics platforms and CRM systems.
  • Exceptional communication skills, both written and verbal, facilitating effective collaboration.
  • Highly organized and detail-oriented, capable of managing various projects simultaneously.
  • Self-motivated and proactive, driven to achieve results.
  • Customer-focused, with a deep understanding of customer behavior and insights.
  • Strong problem-solving capabilities, able to address challenges swiftly.

Desirable Attributes:

  • Experience in the travel industry or with OTAs.
  • Global marketing experience across multiple regions.
  • Familiarity with content management systems and web analytics tools.
  • Basic graphic design skills.
  • Knowledge of email marketing tools.
  • Proficiency in additional languages is advantageous.

Benefits:

  • Competitive salary aligned with market standards.
  • Enhanced pension contributions.
  • Life assurance coverage.
  • Annual leave entitlement of 25 days plus bank holidays.
  • Options to purchase additional annual leave.
  • Flexible and hybrid working arrangements.
  • Dedicated time for personal and professional development.
  • Access to mental health support resources.
  • Annual Explorer Passes allowance.
  • Cycle to Work Scheme.

Go City is an Equal Opportunity Employer, committed to inclusivity and diversity in our workforce. We welcome applications from all backgrounds and uphold the highest standards in our hiring practices.

  • Head of Marketing and Brand Strategy

    6 days ago

    London, Greater London, United Kingdom Tarsh & Partners Marketing Recruitment Full time £65,000

    Job DescriptionJob Title: Head of Marketing and Brand StrategyJob Type: Full-timeIndustry: Food and BeverageCompany: Tarsh & Partners Marketing RecruitmentJob SummaryWe are seeking an experienced Marketing Director to lead our premium beverage brand's marketing efforts. As Head of Marketing and Brand Strategy, you will be responsible for developing and...

  • Head of Marketing Strategy

    6 days ago

    London, Greater London, United Kingdom House of CB Full time

    Job DescriptionAbout the RoleWe are seeking a highly skilled and experienced Head of Marketing Strategy to join our team at House of CB. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth.Key...

  • Head of Marketing Strategy

    4 days ago

    London, Greater London, United Kingdom House of CB Full time

    Job DescriptionAbout the RoleWe are seeking a highly skilled and experienced Head of Marketing Strategy to join our team at House of CB. As a key member of our leadership team, you will be responsible for developing and implementing a comprehensive marketing strategy that drives brand awareness, customer engagement, and revenue growth.Key...

  • Head of Marketing Strategy

    3 weeks ago

    London, Greater London, United Kingdom Yard Sale Pizza Head Office Full time

    Yard Sale Pizza is seeking a dynamic Head of Marketing Strategy to lead, enhance, and accelerate the growth, vision, and evolution of one of the UK's most vibrant hospitality and cultural brands. This role presents a thrilling opportunity for our rapidly expanding independent enterprise as we commemorate a significant milestone while continuing to expand our...

  • Head of EU Market Access Strategy and Policy

    3 weeks ago

    London, Greater London, United Kingdom Department for Business and Trade Full time

    Position OverviewAre you seeking a pivotal leadership position that involves crafting and executing strategies for international policy aligned with the Government's growth objectives?The International Strategy and Trade Relations division serves as a hub for expertise in country, regional, and trade policy within the Department for Business and Trade (DBT)....

  • Head of Marketing and Brand Strategy

    6 days ago

    London, Greater London, United Kingdom Permanent Futures Full time

    Futures, a rapidly expanding start-up in the health and wellness sector, is seeking a seasoned marketing professional to lead their marketing efforts. This is an exciting opportunity to join a dynamic team and contribute to the growth of a successful business.The ideal candidate will have a deep understanding of the retail landscape and consumer behavior in...

  • International Head of Trading Analytics and Strategy

    4 days ago

    London, Greater London, United Kingdom Vanguard Full time

    About the RoleWe are seeking a highly skilled and experienced professional to lead our Trading Analytics and Strategy team. As the International Head of Trading Analytics and Strategy, you will be responsible for driving the success of the team by leading the effort to design, present, and implement strategic research to identify, measure, and reduce...

  • International Head of Trading Analytics and Strategy

    6 days ago

    London, Greater London, United Kingdom Vanguard Full time

    About the RoleWe are seeking a highly skilled and experienced professional to lead our Trading Analytics and Strategy team. As the International Head of Trading Analytics and Strategy, you will be responsible for driving the success of the team by leading the effort to design, present, and implement strategic research to identify, measure, and reduce...

  • Head of Market Access Programme

    4 days ago

    London, Greater London, United Kingdom Department for Business and Trade Full time

    Job SummaryWe are seeking a highly skilled and experienced professional to lead our Market Access Programme, a critical component of the Department for Business and Trade's mission to support UK economic growth. As the Head of Market Access Programme, you will be responsible for overseeing the end-to-end process of removing trade barriers and promoting UK...

  • Head of Market Access Programme

    6 days ago

    London, Greater London, United Kingdom Department for Business and Trade Full time

    Job SummaryWe are seeking a highly skilled and experienced professional to lead our Market Access Programme, a critical component of the Department for Business and Trade's mission to support UK economic growth. As the Head of Market Access Programme, you will be responsible for overseeing the end-to-end process of removing trade barriers and promoting UK...

  • Marketing Strategy Lead

    6 days ago

    London, Greater London, United Kingdom CHL Head Office Full time

    About CHL Head OfficeCHL Head Office is a dynamic and innovative company that specializes in bringing creativity and innovation to the hospitality industry. We are a forward-thinking organization that is passionate about delivering exceptional results and exceeding expectations.Job SummaryWe are seeking a highly skilled and experienced Digital Marketing...

  • International Head of Trading Analytics and Strategy

    6 days ago

    London, Greater London, United Kingdom Vanguard Group Full time

    Job SummaryWe are seeking a highly skilled and experienced professional to lead our Trading Analytics and Strategy team as the International Head of Trading Analytics and Strategy. This role will be responsible for driving the development and implementation of cutting-edge trading technology, analytics, and data sources to minimize transaction costs and...

  • Head of Marketing Strategy

    3 weeks ago

    London, Greater London, United Kingdom GradBay Full time

    Head of Marketing StrategySalary: up to £70kGradBay, a forward-thinking and rapidly expanding organization specializing in Analytics and AI, is on the lookout for a Head of Marketing Strategy to enhance their vibrant team. This company empowers enterprises to optimize operations and increase profitability through insightful data and strategic solutions....

  • Head of Marketing Strategy

    3 weeks ago

    London, Greater London, United Kingdom COREcruitment Full time £110,000 - £130,000

    Position: Head of Marketing StrategyLocation: LondonSalary: £110,000-£130,000The Head of Marketing Strategy will spearhead the creation of effective, long-term marketing initiatives.This pivotal role is essential for a dynamic multi-concept dining establishment.In this capacity, you will oversee the complete marketing division, which includes traditional...

  • Head of Trade Sales and Distribution

    6 days ago

    London, Greater London, United Kingdom CITY OF SAN ELIZARIO Full time

    About the RoleWe are seeking a highly experienced and visionary Head of Trade Sales and Distribution to lead our trade sales and distribution efforts. As a key member of our team, you will be responsible for developing and executing a comprehensive trade sales and distribution strategy that drives business growth and revenue.Key ResponsibilitiesStrategic...

  • Head of Marketing Strategy

    6 days ago

    London, Greater London, United Kingdom Premier Group Recruitment Full time £65,000 - £75,000

    Job Title: Head of MarketingType: 8-month Fixed-Term ContractLocation: HybridMarketing, Strategic, EMEA, Operations, Integrated Campaigns, FintechOur client, a leading Fintech company, is seeking a highly skilled Head of Marketing to lead the implementation of their marketing strategy and plan for the first six months of 2025.Key Responsibilities:Leading the...

  • Head of Performance and Trading Strategy

    3 weeks ago

    London, Greater London, United Kingdom Menwell Limited Full time

    Role Overview: As the Head of Performance and Trading Strategy, you will spearhead a dynamic team of Product Managers while collaborating closely with diverse teams across commercial, engineering, design, and data analytics to drive innovation and enhance our product offerings. Key Responsibilities: Lead and mentor a team of product professionals, fostering...

  • Head of Marketing Strategy

    3 weeks ago

    London, Greater London, United Kingdom Blockchain Works Full time

    About Blockchain WorksBlockchain Works is a pioneering platform focused on identity and loyalty solutions for gamers and gaming ecosystems.Role OverviewWe are seeking a Head of Marketing Strategy who possesses a profound understanding of web3 communities. This individual will be responsible for:Defining Brand Strategy: Crafting the overarching marketing...

  • Trade Marketing Strategist

    3 weeks ago

    London, Greater London, United Kingdom Harpar Grace International Full time

    Job OverviewPOSITION SUMMARYWe are looking for a dedicated and innovative Trade Marketing Manager to spearhead both company-wide and brand-specific trade marketing initiatives. This role is pivotal during a significant growth phase for Harpar Grace International, particularly within our luxury aesthetic brand portfolio across various sectors.The Trade...

  • Head of Marketing and Events

    4 days ago

    London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £45,000

    Job DescriptionJob Title: Head of Marketing and EventsJob Type: PermanentIndustry: B2B Publishing and EventsLocation: Central London, Hybrid (c2-3 days per week)Job Summary:We are seeking an experienced Marketing Manager to join our team as an Events Marketing Manager. As a key member of our marketing team, you will be responsible for developing and...