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Head of Marketing and Brand Strategy

2 months ago

London, Greater London, United Kingdom Permanent Futures Full time

Futures, a rapidly expanding start-up in the health and wellness sector, is seeking a seasoned marketing professional to lead their marketing efforts. This is an exciting opportunity to join a dynamic team and contribute to the growth of a successful business.

The ideal candidate will have a deep understanding of the retail landscape and consumer behavior in the UK and Ireland. They will develop and execute a comprehensive marketing strategy that drives brand awareness, consideration, and ultimately, brand love.

Key Responsibilities:

  1. Develop and implement a 360-degree marketing strategy that aligns with the company's goals and objectives.
  2. Lead and direct a team of marketing professionals, including Marketing Executives, Trade Marketing Manager, Graphic Designer, and PR.
  3. Collaborate with the Head of Sales and MD/Founder to make strategic decisions that drive business growth.
  4. Review and report on marketing campaigns and activations to ensure they are meeting their objectives.
  5. Build and maintain strong relationships with retailers, influencers, and like-minded brands in the industry.
  6. Work closely with the E-commerce Manager to deliver Amazon and DTC targets through UX/UI, SEO, PPC, content, and range improvements.

Requirements:

  1. 3-5 years of experience in FMCG marketing, with at least 2 years at an SME.
  2. Proven experience in trade marketing, brand building, and brand activation.
  3. Strong leadership, team management, and communication skills.
  4. Experience in budget and P&L management.
  5. Ability to work under pressure, prioritize ruthlessly, and think strategically.