Retail Sales Manager

1 week ago

Birmingham, Birmingham, United Kingdom Vertical Advantage Full time

**About Vertical Advantage**

Vertical Advantage is a leading global distribution business that has partnered with some of the most exciting brands in the FMCG industry. We have now partnered with a leading pet food business to help distribute their products across the grocery and specialist retail channel.

**Job Summary**

We are seeking a highly skilled National Account Manager - Retail to drive the new relationship between our businesses and lead the distribution of the brand across the channels. The successful candidate will be responsible for nurturing and developing key accounts, thinking strategically to build relationships and enable growth for the brand.

**Key Responsibilities:**

  • Develop and execute sales plans for a portfolio of customers, ensuring alignment with the company's channel plan.
  • Identify and secure new customers for the business, leveraging industry connections and relationships.
  • Serve as the primary point of contact for all key customer relationships, providing exceptional service and support.
  • Strategize to maximize sales and gross profit from customer accounts, analyzing market trends and competitor activity.
  • Guide customers in utilizing the online aspect of our business, ensuring seamless integration and optimal results.
  • Provide accurate sales forecasts, analyzing historical data and market conditions to inform business decisions.
  • Implement agreed-upon promotional plans within defined investment budgets, ensuring effective ROI and brand visibility.
  • Identify gaps in sales opportunities, developing targeted strategies to drive growth and revenue.

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