Head of Marketing Strategy

3 weeks ago

London, Greater London, United Kingdom GrowUp Farms Full time

Your Role

At GrowUp Farms, we are dedicated to revolutionizing sustainable agriculture through our innovative vertical farming solutions. As the Head of Marketing Strategy, you will play a pivotal role in shaping our brand identity and fostering a deep emotional connection with our customers. Your efforts will be instrumental in enhancing brand loyalty and expanding our market presence.

As a vital member of the commercial leadership team, you will engage with key stakeholders across various departments, including Impact, Finance, and our innovation center. Your insights will drive high-level decision-making, cultivate a consumer-centric culture, and guide us towards our future business aspirations.

Your success will be evident when our brand becomes a household name, recognized in supermarkets and food service outlets nationwide. You will contribute significantly to our vibrant culture at GrowUp Farms, thriving in a dynamic environment with ambitious goals.

Key Responsibilities

Strategic Planning and Execution (25%)

  • Center consumer needs and sustainability in all planning and execution efforts.
  • Develop comprehensive strategies to position us as the leading brand in the salad category.
  • Formulate and implement marketing strategies for both new and existing product lines.
  • Oversee the design and execution of marketing campaigns across various channels, including digital, print, and social media.
  • Ensure alignment of our brand with our sustainability objectives, advocating for relevant consumer issues.
  • Manage the annual marketing budget, ensuring optimal resource allocation and accurate financial forecasting.
  • Support the Product Director and Sales Head in the integrated business planning process.

Market Analysis and Insights (10%)

  • Collaborate with the Commercial Strategy Director to ensure consumer insights drive our brand decisions.
  • Leverage market research to identify trends in the Fruit and Veg sector, keeping us ahead of consumer demands.
  • Utilize data analytics to assess marketing effectiveness, allowing for agile decision-making.
  • Provide actionable insights to guide marketing strategies and business decisions.

Brand Management (40%)

  • Develop and uphold our brand strategy, ensuring consistency across all marketing communications.
  • Enhance our brand identity, fostering emotional connections with consumers.
  • Maintain our brand book and lead the organization in embodying our brand values.
  • Increase brand visibility and reputation through strategic partnerships and PR initiatives.
  • Collaborate with product and commercial strategy teams to ensure a robust product pipeline.
  • Lead product ideation from a consumer perspective, ensuring relevance and compliance in messaging.
  • Design and implement product launch strategies, transitioning day-to-day management to the sales team.
  • Oversee all agency partnerships across creative, media, and digital platforms.

Team Leadership (25%)

  • Clarify the complexities of vertical farming through compelling storytelling and effective communication.
  • Structure the Marketing team to efficiently execute our marketing strategy as a unified force.
  • Inspire the Marketing team and broader organization with innovative ideas that drive results.
  • Challenge the status quo and encourage continuous improvement aligned with our values.
  • Be a visible leader, fostering collaboration and accountability within the team.
  • Work cross-functionally with sales, product, and finance to align marketing strategies with business goals.
  • Establish robust operational frameworks while encouraging creative thinking and agility.

Essential Skills and Expertise

  • Exceptional communication skills.
  • Strong collaboration and influencing abilities.
  • In-depth understanding of consumer behavior and purpose-driven brand development.
  • Curiosity and an ability to connect insights across various domains.

Benefits

What We Offer:

  • Join a rapidly growing company at the forefront of the vertical farming industry.
  • Collaborate with a passionate and talented team dedicated to mutual success.
  • Opportunities for personal and professional growth as the company evolves.
  • Engage in meaningful work that promotes sustainable food production.

Compensation Package

  • Competitive salary.
  • Performance-based annual bonus.
  • Generous holiday allowance.
  • Health and wellness benefits.
  • Pension plan with employer contributions.
  • Employee benefits program.
  • Flexible working arrangements.
  • Opportunities for community engagement through volunteering.

At GrowUp Farms, our team is our greatest asset. We are committed to fostering an inclusive environment where all individuals can thrive. We encourage applications from diverse backgrounds and are dedicated to equal employment opportunities.

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