Head of Event Marketing and Strategy

5 days ago

London, Greater London, United Kingdom Fastmarkets Full time
About the Role

We are seeking a highly motivated and experienced Head of Event Marketing and Strategy to join our team at Fastmarkets. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive event marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and implement a marketing strategy for our events business, including launch and existing events or services
  • Build and lead a high-performing event marketing team, including a dedicated delegate sales operation
  • Oversee the implementation of the marketing strategy at a business and event level
  • Work closely with the production, sales, central marketing, and operations departments to design high-performing event marketing campaigns
  • Manage and report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilize data for marketing campaigns, interrogating the organization's databases and external data
  • Identify new business opportunities and technologies to drive efficiency and effectiveness of marketing operations and campaigns
  • Conduct market research studies and ensure all marketers develop a deep understanding of their markets and customer bases
Requirements
  • Minimum of 8-10 years' experience in marketing, including heading up and developing high-performing marketing teams
  • Experience running and developing event marketing teams
  • Experience working in the commodities sector
  • Degree-level education in marketing or business studies
  • CIM (Chartered Institute of Marketing) and/or similar marketing qualifications ideal
  • Experience managing marketing, CRM, and event technology platforms, including Marketo, Salesforce, Cvent, Netsuite, and Swapcard
  • Experience of new product development
What We Offer

We offer a competitive salary and benefits package, as well as the opportunity to work with a dynamic and growing company. If you are a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply.

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