Head of Event Marketing and Strategy

7 days ago

London, Greater London, United Kingdom Fastmarkets Full time
Job Description

**About the Role**

We are seeking a highly skilled and experienced professional to lead our event marketing efforts and drive business growth. As the Head of Event Marketing and Strategy, you will be responsible for developing and executing a comprehensive marketing strategy that aligns with our business objectives.

Key Responsibilities

  • Develop and implement a marketing strategy that drives delegate revenue, number, and quality performance
  • Collaborate with cross-functional teams to design and execute high-performing event marketing campaigns
  • Build and lead a high-performing event marketing team, including Event Marketing Managers and Delegate Sales Executives
  • Oversee the implementation of marketing strategies at a business and event level
  • Manage the annual marketing budget and ensure costs are managed forensically
  • Guide the day-to-day activities of the marketing team and marketing managers
  • Work with IT to capitalize on event technology performance and customer journey
  • Create SLAs with key departments and external suppliers to establish efficient and transparent ways of working
  • Manage integration with Central Marketing Function and identify and address any challenges or issues
  • Create pricing strategies at event level to drive customer and commercial growth
  • Manage customer success team to ensure seamless customer journey and track performance
  • Continually review changes to the market, consumer trends, and competitor activities and adjust the marketing plan accordingly
  • Provide tools and materials to enable the sales team to function effectively and drive lead gen campaigns
  • Work with central marketing to manage and refine the organization's social media presence pre, at, and post-event
  • Create sustainable email campaign approaches to minimize unsubscribe levels and roll out
  • Work with central marketing to build a connected customer journey to drive increased conversion from delegate customer to subscriber and vice versa
  • Build and deploy actionable data strategies to grow target customer databases to support growth strategy
  • Manage and report on the effectiveness of marketing campaigns using pre-determined KPIs
  • Utilize data for marketing campaigns, interrogating the organization's databases and external data
  • Identify new business opportunities and technologies to drive efficiency and effectiveness of marketing operations and campaigns
  • Conduct market research studies and ensure all marketers develop a deep understanding of their markets and customer bases
  • Negotiate with media agencies and secure agreements on the production of promotional materials

Requirements

  • Minimum of years' experience in marketing, including heading up and developing high-performing marketing teams
  • Experience running and developing event marketing teams
  • Experience working in the commodities sector
  • Degree-level education preferable (marketing/business studies)
  • CIM (Chartered Institute of Marketing) and/or similar marketing qualifications ideal
  • Experience managing marketing, CRM, and event technology platforms ideally including Marketo, Salesforce, Cvent, Netsuite, and Swapcard
  • Experience of new product development

What We Offer

We offer a dynamic and fast-paced work environment, competitive salary, and excellent benefits package. If you are a motivated and experienced professional looking to take on a new challenge, please submit your application.

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