Senior Marketing Lead

3 weeks ago


Birmingham, Birmingham, United Kingdom Digital Gurus Full time

Senior Marketing Lead

Permanent position for a renowned leisure brand

Compensation: Up to £45k, along with attractive benefits

Office-based with flexible working arrangements

We invite applications from candidates with substantial expertise in both creative and digital marketing.

Key Responsibilities:

  • Take full responsibility for the marketing strategy across multiple brands
  • Enhance brand visibility to boost revenue
  • Supervise and mentor two marketing executives
  • Direct campaign planning, strategy formulation, and execution across diverse product lines
  • Manage all digital and traditional channels, including content creation for social media, email marketing, SEO, PPC, offline advertising, and print
  • Oversee website management to improve customer experience
  • Effectively manage the marketing budget and report on all performance metrics

Required Skills:

  • Proven experience in a senior marketing capacity, ideally within the leisure sector
  • Academic qualifications in marketing
  • Strong track record in developing successful integrated marketing strategies
  • Experience in leading and motivating a team
  • Robust data analysis and analytics capabilities
  • Extensive background in digital marketing, particularly social media

Benefits:

  • Private healthcare coverage
  • Complimentary leisure club membership with discounted rates for family members
  • Increased holiday entitlement based on tenure
  • A company reward program recognizing your contributions
  • Discounts on hotel and spa services
  • 50% discount at select restaurants
  • Employee assistance program


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