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Product Marketing Lead
2 months ago
Are you eager to leverage your expertise in brand marketing to significantly influence the management, evolution, and expansion of a diverse portfolio of premier products? Join a well-established organization that has been a key player in providing professional hair and beauty solutions for over three decades.
As the Product Marketing Lead, you will enjoy a generous benefits package including 33 days of annual leave, inclusive of public holidays, exclusive discounts on hair and beauty merchandise, complimentary parking, and an early finish every Friday.
Your work schedule will consist of 37.75 hours per week, with hours set from Monday to Thursday, 8:30 AM to 5:00 PM, and 8:30 AM to 4:00 PM on Fridays.
Occasional travel to the Head Office will be required, along with opportunities to participate in trade exhibitions three to four times annually, and potential international travel to engage with suppliers or key clients.
Key Responsibilities of the Product Marketing Lead:
- Developing and maintaining a dynamic 12-month brand strategy calendar, encompassing New Product Development, promotional activities, customer engagement, and content creation.
- Collaborating with stakeholders and management to formulate and approve strategic initiatives.
- Creating and overseeing all marketing collateral to support flagship products, including Point of Sale materials, merchandising assets for retail environments, trade show materials, digital content, and photographic resources.
- Managing the marketing budget and providing comprehensive reports on all marketing expenditures.
- Overseeing and enhancing the company website and social media channels, including Instagram and TikTok.
To excel in the role of Product Marketing Lead, you should possess:
- Prior experience in brand marketing, content creation, new product development, and management of digital platforms, preferably in a fast-paced environment.
- Exceptional written and verbal communication skills, with the ability to deliver presentations effectively.
- Strong attention to detail.
- A willingness to travel as necessary, including international trips.
Ideal candidates may have held positions such as Product Strategist, Head of Marketing, Marketing Manager, Product Marketing Manager, Digital Content Manager, Communications Manager, Marketing Executive, Social Media Manager, or Product Development Manager.
The Product Marketing Lead position offers a competitive salary, reflective of your experience and expertise.
