Product Marketing Strategist

1 month ago

Birmingham, Birmingham, United Kingdom Concept Full time
Product Marketing Manager

Join our team as a Product Marketing Manager for Security, where you will play a pivotal role in driving the go-to-market strategy for our cutting-edge cybersecurity solutions.

Key Responsibilities:
  • Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for cybersecurity solutions, aligning with business objectives and market needs.
  • Product Messaging: Craft clear, compelling product messaging that effectively communicates the value and differentiation of our offerings.
  • Market Analysis: Conduct market research and competitive analysis to identify trends, opportunities, and threats, refining product marketing strategies accordingly.
  • Content Creation: Create high-quality marketing collateral, including brochures, case studies, white papers, and digital content, to support sales and customer education.
  • Product Launches: Coordinate and manage product launches, ensuring alignment across marketing, sales, and product teams for successful execution.
  • Sales & Pre-Sales Support: Equip sales teams with the tools, resources, and training needed to effectively promote and sell cybersecurity solutions.
  • Cross-Functional Collaboration: Foster strong working relationships across departments, ensuring cohesive collateral development.
  • Product Positioning: Enhance the brand's presence in the cybersecurity market by positioning our solutions as industry leaders through thought leadership and strategic messaging.
  • Performance Tracking: Monitor and analyze the effectiveness of collateral and strategies, using metrics and feedback to continuously improve and optimize product marketing efforts.
Person Specification:
  • Content Skills: Proven experience in creating high-quality marketing materials across various formats.
  • Communication: Excellent verbal and written communication skills, able to articulate complex concepts clearly and engagingly.
  • Experience: Demonstrated experience in product marketing or similar roles, particularly in the technology sector, with a track record of successful product launches.
  • Creativity: Innovative thinker capable of developing unique marketing approaches to differentiate our products in a competitive landscape.
  • Collaboration: Team player with strong interpersonal skills, adept at working with cross-functional teams and external partners.
  • Adaptability: Flexible and resilient, thriving in a dynamic, fast-paced environment and adjusting to changing priorities and market conditions.

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