Senior Product Marketing Strategist, EiQ

2 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

Job ID:
Location: Birmingham : Trinity Park : Bi
Position Category: Marketing
Position Type: Employee Regular

Join LRQA in Shaping the Future

The landscape of business is evolving rapidly, presenting both challenges and opportunities. At LRQA, we are embracing these changes by broadening our range of services and striving to become the foremost global assurance partner. This is a pivotal moment for our organization, and we invite talented individuals to contribute to our transformative journey. Your expertise will help us leverage our strengths and redefine our approach to client partnerships.

In a world where businesses must navigate a complex array of risks, aligning performance with environmental and social considerations is essential. We are seeking a senior leader who can champion a new paradigm in risk management, enabling our clients to thrive amidst a shifting environment.

If you are passionate about nurturing talent to achieve outstanding results and motivating teams to exceed growth objectives, this position is tailored for you. Our business model thrives on the success of our clients, and we are committed to continuous improvement and innovation in client engagement strategies.

We are looking for a dedicated and experienced Product Marketing Strategist to enhance the visibility of EiQ, the pioneering end-to-end supply chain due diligence platform. In a competitive marketplace, your role will be crucial in establishing EiQ as a premier solution among our target audience in responsible sourcing, as well as within the broader ESG/sustainability and procurement sectors.

Key Responsibilities:

  • Define and oversee a global events and sponsorship calendar, prioritizing impactful opportunities and managing participation.
  • Strategize and execute promotions and placements in key industry reports, listings, and quadrants.
  • Coordinate entries into industry awards.
  • Develop public relations campaigns and initiatives in collaboration with LRQA and/or external PR specialists, targeting both industry-specific and wider audiences.
  • Create and promote essential marketing materials, including promotional videos, customer testimonials, brochures, presentations, and sales collateral.
  • Manage creative services for EiQ, including oversight of the Creative Lead and coordination with third-party suppliers.
  • Cultivate relationships with industry thought leaders and influencers to foster advocacy for EiQ.
  • Propose and establish channel partnerships with other responsible sourcing and ESG organizations.

Health & Safety Responsibilities:

Proactively minimize employee exposure to risks by regularly reviewing the health and safety risk register, implementing appropriate controls, and ensuring compliance with health and safety regulations in all LRQA activities.

Direct Reports:

Geographic Impact:

Global

Budget Size:

TBD

Key Stakeholders:

EiQ marketing, sales, product, customer success, group marketing

Technical / Professional Qualifications / Requirements:

  • Several years of experience in marketing, branding, and/or public relations.
  • Background in responsible sourcing, ESG, and sustainability/supply chain markets is highly advantageous.
  • Proven expertise in planning and executing events.
  • Comprehensive understanding of the marketing spectrum, including digital marketing.
  • Experience in measuring and reporting on brand awareness and marketing effectiveness.
  • Proficient in managing creative services.

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