Senior Product Marketing Strategist, EiQ

3 weeks ago

Birmingham, Birmingham, United Kingdom LRQA Full time

Job ID:
Location: Birmingham : Trinity Park : Bi
Position Category: Marketing
Position Type: Employee Regular

Join LRQA's Transformational Journey

The landscape of business is evolving rapidly, presenting both challenges and opportunities. At LRQA, we are committed to navigating these changes by broadening our range of services and striving to be the premier global assurance partner. This is a pivotal moment for us, as we embark on an exciting period of growth and transformation. We invite talented individuals to join us in enhancing our capabilities and advancing our mission to be the foremost partner for our clients.

In today's world, businesses are confronted with an ever-changing risk environment. There is a growing expectation for business performance to align with environmental and social responsibilities, necessitating a fresh approach to risk management. We are in search of a senior leader who can champion this agenda, empowering our clients to tackle the challenges presented by this dynamic landscape.

If you are passionate about nurturing talent to achieve results and inspiring your team to exceed our growth objectives, this position is tailored for you. Our business model is designed such that our clients' success directly translates to our own. With a focus on continuous improvement, we recognize the need to innovate our client engagement strategies to further propel our business growth.

We are looking for a motivated and seasoned Product Marketing Strategist to enhance the visibility of EiQ, the world's first comprehensive supply chain due diligence platform. In a complex and competitive marketplace, this role will be crucial in positioning EiQ as a premier solution, targeting responsible sourcing as well as the broader ESG/sustainability and procurement sectors.

Key Responsibilities:

- Define and oversee a calendar of global events and sponsorships, prioritizing those with the greatest potential impact and managing participation effectively.

- Plan and execute promotions and placements in significant industry reports, listings, and quadrants.

- Organize and manage entries for industry awards.

- Develop public relations campaigns and initiatives in collaboration with LRQA and/or external PR experts, targeting both industry-specific and wider audiences.

- Create and promote essential marketing materials, including promotional videos, customer testimonials, brochures, presentations, and sales collateral.

- Oversee creative services for EiQ, including direct management of the Creative Lead and coordination with third-party suppliers as needed.

- Cultivate relationships with industry thought leaders and influencers to foster advocacy for EiQ.

- Propose and establish channel partnerships with other organizations focused on responsible sourcing and ESG.

Health & Safety Responsibilities:

- Proactively minimize employee exposure to risks by regularly reviewing the health and safety risk register, implementing appropriate controls, and ensuring that health and safety considerations are integrated into all LRQA activities.

- Ensure compliance with health and safety regulations for yourself and your team, providing necessary training and resources to maintain a safe working environment.

Additional Information:

Geographic Area of Impact: Global

Budget Size: TBD

Key Stakeholders: EiQ marketing, sales, product, customer success, group marketing

Qualifications:

- Several years of experience in marketing, branding, and/or public relations.

- Background in responsible sourcing, ESG, and sustainability/supply chain markets is highly advantageous.

- Proven expertise in planning and executing events.

- Comprehensive understanding of the marketing spectrum, including digital marketing strategies.

- Experience in assessing and reporting on brand awareness and marketing effectiveness.

- Proficient in managing creative services.

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