Senior Marketing Leader for EiQ

2 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

About LRQA's Next Chapter

LRQA is embarking on an exciting transformational period of growth, aiming to become the leading global assurance partner. We're expanding our portfolio of services to meet the evolving needs of our clients and the market.

Job Summary

We're seeking a seasoned Product Marketing Manager to join our team and play a key role in building awareness of EiQ, the world's first end-to-end supply chain due diligence platform. This is a unique opportunity to drive growth and innovation in the responsible sourcing and ESG/sustainability markets.

Key Responsibilities

  • Develop and execute a global marketing strategy to position EiQ as a leading solution in the responsible sourcing and ESG/sustainability markets.
  • Manage a calendar of global events and sponsorships, prioritizing those with the most impact and planning participation.
  • Plan and implement promotions and placements in key industry reports, listings, and quadrants.
  • Develop PR campaigns and initiatives, working with LRQA and/or external PR specialists to build advocacy for EiQ.
  • Develop and promote key marketing assets, including promotional videos, customer testimonials, brochures, presentations, and sales materials.
  • Manage creative services for EiQ, including line management of the Creative Lead and management of ad-hoc third-party suppliers.
  • Develop relationships with industry thought leaders and influencers to build advocacy for EiQ.
  • Propose and develop channel partnerships with other responsible sourcing/ESG organizations.

Key Health & Safety Responsibilities

  • Eliminate or minimize employee exposure to risks by regularly reviewing the health and safety risk register, applying appropriate controls, communicating results of risk assessments, and ensuring health and safety is considered in the planning and execution of all LRQA activities.
  • Manage your own, and your team's, compliance with health and safety rules, instructions, systems, and legal requirements to ensure employees are suitably trained and adequate resources are available to work safely.

Requirements

  • Minimum + years of experience in marketing, brand, and/or PR.
  • Experience in responsible sourcing/ESG and sustainability/supply chain markets is a strong advantage.
  • Expertise in planning and managing events.
  • Solid understanding of the full marketing spectrum, including digital marketing.
  • Experience of measuring and reporting on brand awareness and marketing effectiveness.
  • Experience in managing creative services.

What We Offer

LRQA offers a dynamic and supportive work environment, with opportunities for growth and development. We're committed to attracting and retaining top talent and offer a competitive compensation package.

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