Global Marketing Manager for EiQ

2 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

About LRQA's Next Chapter

LRQA is embarking on an exciting transformational period of growth, aiming to become the leading global assurance partner. We're expanding our portfolio of services to meet the evolving needs of our clients.

Job Summary

We're seeking a seasoned Product Marketing Manager to drive awareness and adoption of EiQ, the world's first end-to-end supply chain due diligence platform. This role will be instrumental in positioning EiQ as a leading solution in the responsible sourcing, ESG, and sustainability markets.

Key Responsibilities

  • Develop and execute a global events and sponsorships strategy to increase EiQ's visibility and credibility.
  • Plan and implement promotions and placements in key industry reports, listings, and quadrants to establish EiQ as a thought leader.
  • Manage entries into awards and recognition programs to showcase EiQ's excellence.
  • Design and implement PR campaigns and initiatives to build advocacy for EiQ among industry thought leaders and influencers.
  • Develop and promote key marketing assets, including promotional videos, customer testimonials, brochures, presentations, and sales materials.
  • Manage creative services for EiQ, including line management of the Creative Lead and ad-hoc third-party suppliers.
  • Establish relationships with industry partners and organizations to expand EiQ's reach and impact.

Key Health & Safety Responsibilities

  • Ensure the elimination or minimization of employee exposure to risks by regularly reviewing the health and safety risk register and applying appropriate controls.
  • Manage compliance with health and safety rules, instructions, systems, and legal requirements to ensure employees are suitably trained and adequate resources are available to work safely.

Requirements

  • Minimum + years of experience in marketing, brand, and/or PR.
  • Experience in responsible sourcing/ESG and sustainability/supply chain markets is a strong advantage.
  • Expertise in planning and managing events, including solid understanding of the full marketing spectrum, including digital marketing.
  • Experience in measuring and reporting on brand awareness and marketing effectiveness.
  • Experience in managing creative services.

What We Offer

LRQA offers a dynamic and supportive work environment, opportunities for professional growth and development, and a competitive compensation package.

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