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Head of Creative Strategy, EiQ

3 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

Job ID:
Location: Birmingham : Trinity Park : Bi
Position Category: Marketing
Position Type: Employee Regular

Join LRQA's Transformational Journey

The landscape of business is evolving at a rapid pace, presenting both challenges and opportunities. At LRQA, we are committed to adapting to these changes by broadening our service offerings and positioning ourselves as the premier global assurance partner. This pivotal moment marks the beginning of an exciting growth phase for LRQA, and we invite talented individuals to contribute to our mission of excellence.

In a world where businesses must navigate an increasingly complex risk environment, aligning performance with environmental and social responsibilities is essential. We are seeking a senior leader who is passionate about advancing this agenda, enabling our clients to thrive amidst a shifting landscape.

If you are dedicated to nurturing talent and driving results while inspiring your team to exceed growth objectives, this role may be the perfect fit for you. Our business model is built on the principle that our success is intertwined with that of our clients. By continuously improving our engagement strategies, we aim to foster business growth.

We are in search of a talented Creative Lead to enhance the brand identity of EiQ, the pioneering end-to-end supply chain due diligence platform. This position will be responsible for shaping and refining the visual identity of EiQ. The ideal candidate will leverage their creative skills while effectively managing external partners to produce a diverse array of marketing materials that resonate with stakeholders across the responsible sourcing, ESG, and supply chain sectors.

Key Responsibilities:

  • Develop and maintain the visual brand identity for EiQ.
  • Oversee the complete creation process of marketing assets, collaborating closely with our content specialists.
  • Identify and manage external agency partners and freelance resources, providing expert guidance on campaigns and projects to ensure timely and budget-compliant delivery.
  • Create innovative content that aligns with both short-term and long-term marketing objectives.
  • Serve as the gatekeeper for all marketing assets, including brochures, photography, videos, and advertising materials, ensuring compliance with global standards.
  • Lead the UI design of our marketing website, utilizing insights from digital experts, whether personally or through external sourcing.
  • Evaluate and implement AI tools to enhance production processes in alignment with LRQA's broader AI strategies.
  • Collaborate with brand, marketing, digital, communications, and content teams on creative projects to ensure alignment on brand messaging and resource allocation.
  • Cultivate and maintain relationships with print suppliers, photographers, filmmakers, illustrators, and designers to expand our creative network.
  • Stay informed about industry trends in design and multimedia, translating insights into relevant new ideas and concepts.

Health & Safety Responsibilities:

  • Assess risks and consistently work in a safe manner, strictly adhering to health and safety protocols.
  • Promptly report all incidents, including near misses and safety observations, and communicate any health and safety concerns to your supervisor.

Key Stakeholders:

EiQ marketing, sales, product, customer success, group marketing.

Technical / Professional Qualifications / Requirements:

  • Extensive experience in creative services.
  • Hands-on expertise in traditional design, video, or UI design.
  • Proven experience managing creative resources, whether in-house or through third-party arrangements.
  • Ability to navigate a complex range of in-house stakeholders throughout the creative production process.
  • Proficiency in Adobe InDesign, Photoshop, and XD is advantageous.
  • Interest in or experience with implementing AI for creative applications.