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Head of Creative Strategy, EiQ

3 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

Job ID:
Location: Birmingham : Trinity Park : Bi
Position Category: Marketing
Position Type: Employee Regular

Join LRQA in Shaping the Future

The landscape of business is evolving rapidly, presenting both challenges and opportunities. At LRQA, we are committed to adapting to these changes by broadening our service offerings and striving to be the premier global assurance partner. This pivotal moment marks an exciting phase of growth and transformation for LRQA, and we invite talented individuals to contribute to our vision.

In today's world, businesses are confronted with a myriad of risks. There is an increasing demand for business performance to align with environmental and social considerations, necessitating a fresh perspective on risk management. We are on the lookout for a senior leader who can champion this initiative, empowering our clients to navigate the complexities of a dynamic environment.

If you possess a passion for nurturing talent to achieve results and inspiring your team to exceed growth objectives, this position may be the perfect fit for you. Our business model thrives on the success of our clients, and we recognize the need to innovate our client engagement strategies to further propel our growth.

We are in search of a proficient Creative Lead to elevate the brand of EiQ, the pioneering end-to-end supply chain due diligence platform. This role entails overseeing the visual identity of EiQ, enhancing and developing it to meet market demands. The ideal candidate will leverage their hands-on expertise while effectively managing external partners to produce a diverse array of creative materials that support marketing, sales, and various EiQ stakeholders as we increase our presence in responsible sourcing, ESG, and supply chain sectors.

Key Responsibilities:

  • Develop and maintain the visual brand identity for EiQ.
  • Oversee the comprehensive creation process of marketing assets, collaborating closely with our content specialists.
  • Identify and manage external agency partners and freelance talent, providing expert guidance on new campaigns and projects, ensuring timely and budget-compliant delivery of all assets.
  • Create innovative content that aligns with both short-term and long-term marketing objectives.
  • Serve as the gatekeeper for all marketing assets, including brochures, photography, videos, and advertising materials, ensuring compliance with global standards.
  • Lead the UI design of our marketing website, utilizing insights from our digital experts or sourcing external specialists.
  • Evaluate and implement AI tools to enhance production processes, in alignment with LRQA's broader AI strategies.
  • Collaborate with brand, marketing, digital, communications, and content teams on creative projects to ensure alignment on brand messaging and resource identification.
  • Cultivate and maintain relationships with print suppliers, photographers, filmmakers, illustrators, and designers to expand our creative network.
  • Stay informed about industry trends in design and multimedia, translating insights into relevant new ideas and concepts.

Health & Safety Responsibilities:

  • Conduct risk assessments and adhere to safety protocols at all times, rigorously implementing health and safety regulations.
  • Promptly report all incidents, including near misses and safety observations, and communicate any health and safety concerns to your supervisor.

Key Stakeholders:

EiQ marketing, sales, product, customer success, group marketing.

Technical / Professional Qualifications / Requirements:

  • Several years of experience in creative services.
  • Hands-on experience in traditional design, video, or UI design.
  • Proven experience managing creative resources, whether in-house or through third-party partnerships.
  • Ability to navigate a complex array of in-house stakeholders throughout the creative production process.
  • Proficiency in Adobe InDesign, Photoshop, and XD is advantageous.
  • Experience with or interest in integrating AI into creative processes.