Senior Product Marketing Strategist, EiQ

2 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

Job ID:
Location: Birmingham : Trinity Park : Bi
Position Category: Marketing
Position Type: Employee Regular

Join LRQA's Transformational Journey

The landscape of business is evolving at a rapid pace, presenting both challenges and opportunities. At LRQA, we are embracing these changes by broadening our service offerings and striving to become the premier global assurance partner. This pivotal moment in our growth trajectory offers a unique chance to contribute to our mission. We seek talented individuals who are ready to leverage our strengths and help us transform into the ideal partner for our clients.

In a world where businesses must navigate a complex array of risks, aligning performance with environmental and social responsibilities is paramount. We are on the lookout for a senior leader who can champion this new approach to risk management, helping our clients tackle the challenges of an ever-changing environment.

If you are passionate about nurturing talent to achieve results and inspiring your team to exceed growth objectives, this role may be the perfect fit for you. Our business model is designed so that our success is intrinsically linked to that of our clients. By continuously seeking improvement, we recognize the need to innovate our client engagement strategies to further enhance our business growth.

We are in search of a dynamic and experienced Product Marketing Strategist to elevate the profile of EiQ, the world’s first comprehensive supply chain due diligence platform. In a competitive and intricate market, this position will be crucial in establishing EiQ as a premier solution, targeting responsible sourcing as well as the broader ESG/sustainability and procurement sectors.

Key Responsibilities:

  • Develop and oversee a global events and sponsorship calendar, prioritizing high-impact opportunities and managing participation.
  • Strategize and execute promotions and placements in key industry reports, listings, and quadrants.
  • Organize and manage submissions for industry awards.
  • Create and implement public relations campaigns and initiatives, collaborating with LRQA and/or external PR experts, targeting both industry-specific and wider audiences.
  • Produce and promote essential marketing materials, including promotional videos, customer testimonials, brochures, presentations, and sales collateral.
  • Supervise creative services for EiQ, including direct management of the Creative Lead and coordination with external suppliers as needed.
  • Cultivate relationships with industry thought leaders and influencers to foster advocacy for EiQ.
  • Identify and propose potential channel partnerships with other responsible sourcing and ESG organizations.

Health & Safety Responsibilities:

Ensure the minimization of employee exposure to risks by regularly reviewing the health and safety risk register, implementing appropriate controls, and communicating the results of risk assessments. Health and safety considerations must be integrated into the planning and execution of all LRQA activities.

Ensure compliance with health and safety regulations, systems, and legal requirements for yourself and your team, guaranteeing that employees receive adequate training and resources to work safely.

Direct Reports:

Geographic Impact:

Global

Budget Size:

TBD

Key Stakeholders:

EiQ marketing, sales, product, customer success, group marketing

Qualifications:

  • Several years of experience in marketing, branding, and/or public relations.
  • Familiarity with responsible sourcing, ESG, and sustainability/supply chain markets is highly advantageous.
  • Proven expertise in planning and executing events.
  • Comprehensive understanding of the marketing spectrum, including digital marketing.
  • Experience in measuring and reporting on brand awareness and marketing effectiveness.
  • Background in managing creative services.

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