Senior Product Marketing Strategist, EiQ

2 months ago

Birmingham, Birmingham, United Kingdom LRQA Full time

Job ID:
Location: Birmingham : Trinity Park : Bi
Position Category: Marketing
Position Type: Employee Regular

Join LRQA in Shaping the Future

The landscape of business is evolving at a rapid pace, presenting both challenges and opportunities. At LRQA, we are committed to adapting to these changes by broadening our range of services and striving to become the foremost global assurance partner. This is a pivotal moment for us, as we embark on an exciting journey of growth and transformation. We invite talented individuals to join us in this endeavor, helping us leverage our strengths and redefine our business to better serve our clients.

In today's world, businesses encounter a myriad of risks. There is an increasing expectation for business performance to align with environmental and social considerations, necessitating a fresh perspective on risk management. The era of Assurance has arrived, and we are in search of a senior leader to champion this initiative, empowering our clients to navigate the complexities of a shifting landscape.

If you are passionate about nurturing talent to achieve results and inspiring your team to exceed our growth objectives, this role is tailored for you. Our business model is designed such that our success is intertwined with that of our clients. With a focus on continuous improvement, you will recognize the need to innovate our client engagement strategies to further propel our business growth.

We are on the lookout for a dynamic and seasoned Product Marketing Strategist to enhance the visibility of EiQ, the world's pioneering end-to-end supply chain due diligence platform. In a complex and competitive environment, this role will be instrumental in positioning EiQ as a premier solution, directly engaging with our target audience in responsible sourcing, as well as with broader ESG/sustainability and procurement sectors.

Key Responsibilities:

  • Develop and oversee a global events and sponsorship calendar, prioritizing impactful events and managing participation.
  • Strategize and execute promotions and placements in key industry reports, listings, and quadrants.
  • Coordinate and manage entries for industry awards.
  • Create and implement PR campaigns and initiatives in collaboration with LRQA and/or external PR experts, targeting both industry-specific and wider audiences.
  • Produce and promote essential marketing materials, including promotional videos, customer testimonials, brochures, presentations, and sales collateral.
  • Supervise creative services for EiQ, including managing the Creative Lead and overseeing third-party suppliers as needed.
  • Cultivate relationships with industry thought leaders and influencers to foster advocacy for EiQ.
  • Identify and propose channel partnerships with other responsible sourcing/ESG organizations.

Key Health & Safety Responsibilities:

  • Proactively minimize employee exposure to risks by regularly reviewing the health and safety risk register, implementing appropriate controls, and ensuring health and safety considerations are integrated into all LRQA activities.
  • Ensure compliance with health and safety regulations for yourself and your team, providing necessary training and resources for safe operations.

Number of Direct Reports:

Geographic Area of Impact:

Global

Size of Budget:

TBD

Key Stakeholders:

EiQ marketing, sales, product, customer success, group marketing

Technical / Professional Qualifications / Requirements:

  • Several years of experience in marketing, branding, and/or public relations.
  • Background in responsible sourcing/ESG and sustainability/supply chain markets is highly advantageous.
  • Proven expertise in planning and executing events.
  • Comprehensive understanding of the full marketing spectrum, including digital marketing.
  • Experience in measuring and reporting on brand awareness and marketing effectiveness.
  • Proficient in managing creative services.

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