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Senior Marketing Strategist

2 months ago

Birmingham, Birmingham, United Kingdom Katie Bard Full time

About the Role: A prestigious global legal practice is on the lookout for an innovative, strategic, and driven Senior Marketing Strategist to spearhead a dedicated team of marketing professionals on a full-time, hybrid, permanent basis.

Team Leadership: Overseeing a team of three experienced marketing executives, the successful applicant will take charge of all strategic initiatives and marketing budget oversight to ensure the firm meets its growth objectives.

Work Environment: This position offers a hybrid working model, and the ideal candidate will have prior experience in a Senior Marketing role, preferably within a legal or professional services context.

Key Responsibilities:

  • Directing outbound marketing efforts, including conferences, advertising, and social media campaigns.
  • Creating high-quality, market-leading, and insightful content for both internal and external audiences.
  • Conducting thorough analytics to ensure continuous improvement and data-driven outcomes.
  • Providing line management to a small team, fostering empowerment and guidance.

Candidate Requirements: The ideal candidate must possess prior experience in Marketing Management within a similar sector (Legal or Professional Services) in a B2B capacity. A collaborative spirit and openness to new ideas are essential, alongside a creative mindset.

Additional Skills: A solid background in working with CRM systems and a comprehensive marketing experience are crucial for success in this role.