Vice President of Revenue Strategy

Position Overview

The Vice President of Revenue Strategy at Up Learn plays a pivotal role within the executive team, tasked with spearheading revenue enhancement and overseeing the organization’s marketing and sales operations. The successful candidate will bring a wealth of experience in these areas, demonstrating a history of achieving significant results. This position demands a strategic visionary with outstanding leadership capabilities, adept at maneuvering through both consumer and business markets. You will be key in propelling Up Learn's growth, increasing our market presence, and ensuring cohesive collaboration among our marketing, sales, and customer success teams to meet our ambitious growth targets.

About Up Learn

Up Learn has developed the most effective educational experience globally by integrating cognitive science, instructional methodologies, and artificial intelligence.

Our mission is to create unparalleled learning experiences and to provide access to as many students as possible.

Initially focused on A Levels, we have crafted courses that are:

1. Effective: 97% of students completing Up Learn courses achieve an A*/A, even starting from lower grades.
2. Engaging: Over 2.8 million hours of learning have been logged on Up Learn, and this number continues to grow.
3. Scalable: Tens of thousands of students currently utilize Up Learn, either independently or through partnerships with over 300 educational institutions and charities.

With rapid growth and backing from visionary investors, including Forward Partners and the Branson family, Up Learn is committed to social impact, providing a full scholarship for every paying student to someone in need.

Key Responsibilities

Revenue Growth Leadership:

• Formulate and implement a holistic revenue growth plan that integrates marketing and commercial strategies, focusing on impactful marketing initiatives.
• Guide the alignment of marketing and sales to enhance customer acquisition, retention, and overall value.
• Identify and assess new market prospects, channels, and collaborations that resonate with our brand and promote sustainable revenue growth.

Marketing Strategy Development:

• Lead the marketing strategy with a proactive approach, overseeing brand positioning, digital outreach, content creation, demand generation, and public relations.
• Ensure that marketing efforts are closely aligned with growth objectives, utilizing data-driven insights to refine strategies.
• Conduct market research and analysis to inform product development, competitive positioning, and market entry strategies.

Commercial Operations Management:

• Design and execute the sales strategy, ensuring seamless integration with marketing for a cohesive customer journey.
• Manage commercial operations, including pricing strategies, contract negotiations, and key account management, with a keen understanding of market dynamics.
• Collaborate with product teams to ensure offerings meet market demands and are positioned for success.

Team Development and Leadership:

• Build, mentor, and lead high-performing teams across marketing, sales, and customer success.
• Encourage a culture of collaboration, accountability, and continuous improvement within all revenue-generating areas.
• Establish performance metrics and reporting systems to monitor progress, adapt strategies, and drive ongoing enhancement.

Customer Engagement and Retention:

• Promote a customer-centric philosophy across all interactions, boosting satisfaction, loyalty, and advocacy through targeted marketing and personalized customer success initiatives.
• Leverage customer feedback and data to enhance marketing strategies, product offerings, and service delivery.

Financial Oversight and Reporting:

• Oversee revenue forecasting, budgeting, and financial planning, focusing on marketing ROI and commercial effectiveness.
• Provide revenue performance reports to the CEO, offering actionable insights and recommendations.
• Collaborate with finance teams to ensure precise financial reporting and alignment with organizational financial objectives.

Candidate Profile

We encourage candidates who may not meet every requirement but believe they are a strong fit for this role to apply.

• Demonstrated experience in senior leadership roles within expanding organizations, with a robust background in marketing and commercial functions.
• Extensive background in senior marketing leadership roles with a successful history of implementing effective marketing strategies.
• Deep knowledge of digital marketing, brand management, content marketing, and demand generation, with a strong ability to translate marketing initiatives into measurable business outcomes.
• Strong commercial insight with experience managing sales and customer success functions, ideally across both B2B and B2C sectors.
• Proven success in scaling businesses, leading cross-functional teams, and aligning marketing and commercial strategies to drive growth.
• Exceptional analytical capabilities, with a data-driven approach to decision-making and a thorough understanding of marketing and commercial metrics.
• Excellent communication and interpersonal skills, with the ability to inspire and influence stakeholders at all levels.
• Experience in international markets and global expansion is advantageous.
• Proven track record of successfully elevating brands and articulating the strategies behind that success.
• Strong written and verbal communication skills, with the ability to convey ideas clearly and effectively.
• Ability to empathize with diverse customer needs and perspectives, including students, parents, educators, and school administrators.

Work Environment

• Comfortable working in a dynamic startup environment where adaptability is key.
• Passionate about learning and growth, thriving in a feedback-rich culture.
• Setting high standards for personal and team performance, demonstrating commitment and ability to achieve results.
• Possessing mental resilience and toughness akin to that of a 'business athlete'.
• Exemplary time management and task prioritization skills, balancing multiple projects effectively.
• Excited to contribute to an organization that positively impacts students' lives and addresses educational challenges.

Benefits

Up Learn offers a competitive compensation package, equity options, and a collaborative, high-caliber team environment that fosters innovation and excellence.

We provide:

1. Highly competitive salary
2. Equity options
3. Employer-matched pension
4. Perks scheme with discounts at over 30,000 brands

Health & Wellbeing

1. Comprehensive dental insurance
2. Enhanced maternity and paternity leave
3. Cycle-to-Work scheme
4. Eye test and glasses reimbursement
5. Access to a company library with a diverse selection of books
6. Unlimited budget for work-related books
7. Emergency salary advance support
8. Mental health first aiders available
9. Family access to Up Learn courses

Time Off

1. Minimum of 35 days of paid holiday annually
2. Hybrid working model with flexibility
3. Opportunity for extended remote work
4. Flexible working hours
5. Paid volunteering day each year

Social Activities

1. Annual company retreat
2. Free sporting activities and team events
3. Unlimited high-quality coffee and snacks
4. Weekly celebrations with refreshments
5. Regular team outings

We are committed to fostering an inclusive workplace and celebrate diversity in our teams. Our core values guide our operations and interactions.

Core Values

1. Live for Learning
2. Strive for Consistent Excellence
3. Objective and Rational
4. Relentlessly Resourceful
5. Caring and Compassionate

We look forward to receiving your application.