Strategic Account Manager

2 weeks ago

London, United Kingdom Mindshare Worldwide Full time

Position at Mindshare Worldwide
Planning Account Manager
Mindshare Worldwide
Client: Global Automotive
Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends
We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our new values, of Energy, Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. We believe in being open and supportive of our people and all their differences to help them succeed. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact the People Team ([email protected]).
This role is working for a leading global automotive client who is a long-standing client of WPP and going through a hugely important, and exciting, period of change.
A digital native and expert in cross-channel video, programmatic, search and social media, you'll play a key role in shaping the client's approach to brand and performance focused, multi-layered campaigns for your markets.
Your ability to understand the brands needs and translate them into a cross channel media plan will be essential.
This role will sit within the ESO (Eastern Sales Operation) Planning team, you will be the sole person responsible for planning and client management across 2-4 of the ESO Markets. Belgium, Czech Republic, Denmark, Finland, Greece, Hungary, Ireland, Netherlands, Norway, Poland, Romania and have annual budgets ranging from $1.The Planning Account Manager is responsible for the day-to-day management of allocated markets. You will lead the charge on media planning across central biddable (social, search, programmatic - all activated by our hub here in London) and local offline channels (managed by local colleagues) in line with regional strategy and manage client/agency challenges as they arise.
This role reports into the ESO Planning Lead and sits alongside 2 other ESO Planning Managers, we are in the office 2-3 days a week and ensure we're using our agency perks (like our social fund) and going for lunch together at least once per quarter.
We are a hardworking and close-knit group of colleagues who deliver high standards of work to both our local and regional clients.
spanning strategy, social, programmatic, search, and data.
The Account Manager will have direct client contact, providing a holistic leadership on all things media related. You will have strong working relationships with our media, creative agency (VML, part of WPP), and potentially some vendors, helping to develop solutions for the client. The ideal candidate will be passionate about their assigned clients' business and how that translates into media objectives across our ESO Markets. The individual will have solid foundation working in a media agency and be comfortable running campaigns in line with financial processes.
Proven media planning/buying experience, including focused online biddable experience
Performance-minded individual, who understands the how to plan accounting for: sales targets, target audiences, reach, frequency, strategic consumer planning, competitor activity
Strong client servicing skills essential to build client trust and confidence
Excellent numeric and analytical skills, with the ability to relate results to client's business objectives, and translate statistics into insight and actions
Experience working with activation teams and ensuring structure, organisation and high-quality output from peers
Experience in PO/finance management
Strong Excel and PowerPoint skills
Experience in using industry and project management tools such as YouGov, Wrike, MAP (or plan management tool), reporting dashboards (or experience in campaign reporting), Google Trends

Client Management: All management and communication with local market clients. Planning and tracking media campaigns to ensure financial efficiencies are met
End-to-end Campaign Implementation: You will be responsible for ensuring the activation and maintenance of all campaigns. briefing the activation team (on our project management tool, Wrike) through to ensuring trafficking is set up correctly, asset delivery (form our partners, VML), through to pulling together monthly reports to share with clients based on performance
Financial and performance reporting are crucial to the account management procedure.

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