Global Planning Director

2 months ago

London, Greater London, United Kingdom Omnicom Full time
Global Planning Director, DiageoPHD EMEA is looking for a Planning Director to join the global business of Diageo.

Diageo is one of the prestige accounts of Omnicom, and houses some of the most famous brands in the work.

Respected for brand building and generating culture-defining communications, Diageo is an international beverages company, which owns brands such as Johnnie Walker, Guinness, Bailey's, Tanqueray and Smirnoff.

This specific will be dedicated towards Diageo Global Travel.

Diageo Global Travel brings Diageo's international portfolio of brands to consumers in duty free travel spaces all over the world.

As the Global Planning Director, you will be responsible for driving meaningful connections with travellers, to drive sales of Diageo portfolio at duty free travel spaces.

This is a truly unique planning challenge. Working with our Strategy Lead, we must identify data-driven signals to connect with this ambiguously defined audience.

We must target nationalities commuting through airport spaces, and leverage travel signals to build awareness of our products through travel corridors.

In this role, our expectation is for you to have meaningful, robust conversations about connections planning, media operations, identifying data signals, and building a relationship wit our central digital activation team.

Diageo Global Travel adopt PHD EMEA for all central planning and buying. We control the media investment and activation on behalf of markets.

We have a large global team at PHD EMEA on the Diageo account, covering master brands, digital excellence, future of media, and e-commerce, therefore you have exposure to wealth of cross-discipline excellence, and a team that have an amazing culture and fun.


About YouThe role of Planning Director:

Is motivated to create work that has the potential to win awards and can spot briefs that have award-winning potential within themAre persistent enough to get them signed off, and resourceful enough to bring them to life with either our colleagues in PHD EMEA, with our markets, or with our media partners – ensuring we make a leap in every plan that goes out of the buildingCan create compelling presentation materials that get the plan signed off first time, a research project signed off, or further trust with clients when closing the loop with a PCAHas strong interpersonal skills and can effectively manage complex tasks with multiple stakeholders, with a bias to seeing solutions, rather than identifying problemsHas the desire to make an impact not just on their agreed assignments, but across the agency-at-large – be that contributing to new business, or new ways of doing things across the agency What you'll need to succeed7+ years working with buying and investment teams to ensure the media plan ideas ideated using our planning tools and sold into client (usually via PowerPoint) can come to life in tactical, detailed media plans ready for executionHands on experience building and presenting strategic media plans to clientsA passion for trying new things in mediaThe ability to dig into the "whys" behind the answer "no", whether internally with buying teams or externally with clientComfort in talking about the role of different channels and formats in the consumer journey and in achieving communications objectivesAbout PHDPHD is a growth-focused media agency driven by innovation and creativity.

Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.

Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.

Over the many years that have followed, we have continued to build on this defining ethic — with our evolution shaped by a continual investment in thought leadership.

And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.

Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and Your BestWe want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best.

Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at to let us know how we can support you.

Diversity, Equity & Inclusion at OMGAt OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging.

We are committed to providing a truly inclusive environment that reflects today's society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
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