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Senior Marketing Lead

1 month ago

London, Greater London, United Kingdom Business in the Community Full time

We are Business in the Community, Formed in 1982, and with His Majesty King Charles III as our Royal Founding Patron, we are the largest and longest-established membership organisation dedicated to responsible business.

We work with members to continually improve their responsible business practice, leveraging the collective impact for the benefit of communities.

We grow the responsible business movement and collectively create a greater impact focused on:

  • Developing a skilled and inclusive workforce
  • Ensuring work is good for everyone
  • Innovating to sustain and regenerate the planet
  • Building thriving communities

    We are looking for a passionate, strategic and results-driven Senior Marketing Manager to join our dynamic team. You will play a pivotal role in developing and implementing innovative marketing strategies that raise awareness of BITC's work and drive engagement with our members and wider business community.

    Main Responsibilities / Accountabilities
    • Develop and execute comprehensive end to end marketing campaigns that align with BITC's goals and objectives adhering to timelines and expectations
    • Lead and manage a team, setting goals, supporting and developing people to thrive including on-boarding, coaching and mentoring
    • Conduct market research and needs analysis on BITC's key audiences testing overall ROI
    • Oversee content creation for various platforms, ensuring high-quality and engaging content that resonates with our target audience
    • Manage respective campaign budgets and timelines in line project plan
    • Analyse campaign performance data and adjust strategies as needed to optimise results
    • Identify and use innovative marketing trends and technologies to enhance BITC's reach and impact.
    • Build and foster creative, positive and collaborative relationships within the marketing team and external stakeholders including members, partners, and media contacts
    • Collaborate with key stakeholders internally and externally to design a cohesive marketing approach.

      This role will require hybrid working - 2 days per week in our London office and the remainder from home.

      Please see the attached Job Description for additional detail in respect of the job requirements.