Lead Marketing Strategist

3 weeks ago

London, Greater London, United Kingdom Illuminate Recruitment Ltd Full time
Position Overview

Exciting Opportunity for a Senior Marketing Executive

Illuminate Recruitment Ltd is proud to collaborate with a well-established client that is enhancing its marketing division with a pivotal new position. This organization is committed to the professional growth of its senior staff and improving the effectiveness of their roles. With a dedicated team of approximately 30 professionals, they provide valuable services through membership, training, and research initiatives.

Your Role and Responsibilities

As a Senior Marketing Executive, you will play an essential role in designing and implementing marketing strategies aimed at increasing market visibility and achieving organizational objectives. You will collaborate with various teams, utilizing multiple marketing channels to generate new business opportunities, meet enrollment and revenue goals, and support member retention efforts.

Strategic Marketing Planning

  • Formulate and execute comprehensive marketing and communication strategies to enhance lead generation and revenue expansion.

Campaign Management

  • Oversee marketing initiatives focused on attracting non-member leads and enrollments for educational courses and programs.
  • Evaluate and refine campaign performance to align with marketing targets.

Database Management

  • Enhance and maintain the non-member database utilizing HubSpot.
  • Conduct research, update, and categorize non-member data to pinpoint key prospects.

Performance Analysis and Reporting

  • Monitor and assess campaign performance metrics, offering insights for future enhancements.
  • Support the Marketing Manager and Executive team with routine and special reporting tasks.

Content Creation

  • Develop and review persuasive, high-impact copy for marketing collateral.

Website Management

  • Ensure website content is precise, SEO-optimized, and engaging, in line with brand standards.

Social Media Strategy

  • Work alongside the Marketing Manager and Content Marketing Executive to create and implement social media strategies that enhance brand visibility and engagement.

If you are a dynamic marketing professional with a creative approach and proven expertise in marketing, lead generation, and content creation, this role offers a remarkable opportunity to be part of a team that prioritizes the development and investment in its employees. A clear career progression, opportunities for learning and development, and an annual performance bonus, along with a team of committed and innovative colleagues, are just some of the benefits of joining this organization.

Are you prepared to make a meaningful contribution? This position is designed for individuals who value growth, innovation, and excellence.

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