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Marketing Specialist EMEA

2 months ago

London, Greater London, United Kingdom Live Nation Full time
Job Summary:

Location: London, UK (Hybrid role)

Division: Ticketmaster Music

Line Manager: Senior Marketing Manager - Lead, EMEA

Contract Terms: Full Time, Permanent

THE TEAM

Ticketmaster is the world's largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theatres, Ticketmaster now processes over 500 million tickets a year. As part of Live Nation Entertainment, the largest live entertainment company in the world, Ticketmaster is traded on the New York Stock Exchange as NYSE: LYV. Ticketmaster operates in over 30 countries across North America, South America, Europe and Asia Pacific. Overall, the company employs over 6,500 people. Ticketmaster was established in Phoenix, Arizona in 1976.

Ticketmaster Music manages our global concert line of business. We're the commercial engine behind the world's biggest tours and we represent touring artists and their promoters inside of Ticketmaster. Our mission is to develop, configure, and manage innovative and distinctive software solutions on behalf of these artists that capture and convert concert ticket demand, optimize prices, and provide key insights and fan interactions. Our deep understanding of touring artists' business needs, and our access to the technological scale and expertise of the global leader in ticketing enables "Artist-Driven, Ticketmaster-Powered" outcomes that are transforming the global concert industry.

THE JOB

The Marketing Specialist (EMEA) plays a critical role in the tactical management and execution of B2C marketing and communications activity supporting Ticketmaster Music's suite of premium products and services. As the primary support for senior Marketing team members, core responsibilities also include coordinating day-to-day marketing operations, overseeing requests and communications for touring artist and promoter clients across Europe, the Middle East, and Africa (EMEA) and delivering exceptional customer service.

This position works closely with teams across Ticketmaster Music (including Artist & Promoter Relations and Operations) and actively collaborates with Ticketmaster and Live Nation Entertainment Marketing stakeholders across EMEA. The ideal candidate should be adept at managing client expectations as well as internal teams to support client deliverables. They must thrive in a fast-paced, deadline-driven environment with multiple ongoing projects and be able to handle unplanned assignments and interruptions from both internal and external stakeholders.

WHAT YOU WILL BE DOING
  • Support the adoption and success of Ticketmaster Music's products and services, designed to help artists and promoters meet their touring goals.
  • Execute impactful B2C marketing and communications campaigns that leverage Ticketmaster-owned media to drive incremental demand and ticket sales for our clients and products.
  • Coordinate with Ticketmaster EMEA local Marketing staff to communicate campaign needs, drive consistency across territories, and monitor deployments.
  • Aid senior members of the Ticketmaster Music Marketing team with assigned tasks and projects.
  • Translate demand and marketing data, proactively turn into actionable insights and learnings.
  • Support reporting, data, and analytics projects, utilizing both internal and web tools (i.e. Google Analytics).
  • Guide client marketing contacts in effective product usage, including reporting and marketing solutions.
  • Partner with senior Marketing team members and B2B Product Marketing to develop compelling decks and marketing materials that effectively communicate our products and services to client stakeholders.
  • Capture client stories to demonstrate the value clients are deriving from our solutions and provide feedback to B2B Product Marketing teams to produce case studies and related content.
  • Assist with copywriting, image re-sizes, and similar tasks related to marketing campaigns.
  • Serve as the internal "expert" on our clients: understand their business challenges/opportunities, how Ticketmaster's current offerings benefit them, and advocate for new offerings.
  • Attend and, where needed, lead calls and meetings with clients, deliver compelling content and information via formal presentations.
  • Provide excellent communication with clients and internal teams, ensuring nothing falls through the cracks.
  • Establish and maintain strong relationships with internal teams, clients, and peers.
  • Assist with administrative departmental functions such as reporting, invoicing, and information gathering.
WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS/COMPETENCIES)
  • BA/BS in Marketing or a related field
  • 2+ years of experience in a role with similar requirements in digital marketing, product marketing, or the live entertainment industry
  • Ability to effectively interact with clients and colleagues across the executive, mid-manager, and day-to-day operations levels in a professional, service-oriented manner
  • Strong written and verbal communication and comprehension skills, ability to adjust style based on audience
  • Exceptional organizational skills and attention to detail
  • Ability to work effectively under pressure and tight deadlines
  • Strong quantitative skills including analytical abilities
  • Understanding and interest in the business side of live music industry
  • Strong proficiency required in Microsoft Office products- particularly Excel and PowerPoint
  • Proficiency in Photoshop, Google Analytics, and Salesforce preferred
YOU (BEHAVIOURAL SKILLS/COMPETENCIES)
  • Rock Solid Reliability - I earn the trust of clients, co-workers and fans; I set clear expectations; I deliver high quality work on time and on task; I take the time to do things right
  • Winning Teamwork - I collaborate with others; I share information openly; I listen and take time to empathise and understand where others are coming from; I show recognition and appreciation for the contributions of others
  • Act with Integrity - I am proud of the way I represent myself and the company to others; I act with good intentions; I have direct, honest conversations while creating a safe work environment for open dialogue; I represent information and data accurately and completely
LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.

Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

OUR WORK IS GUIDED BY OUR VALUES:

Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen.

Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive

EQUAL OPPORTUNITIES

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

CULTURE

We're fans who help other fans, everywhere, get into the live events they love. A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favourite artists, teams, and shows, and we continue to shape innovation every day. We're not just selling tickets (though we do that better than anyone else), we're enriching lives one incredible experience at a time. And we think that's pretty amazing. If you're passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

We have a 'Fan First' mindset, placing customers at the heart of everything we do. Whether working behind the scenes or engaging directly with the 'Fan' you will be part of a culture that supports and enriches the fan experience. Your work, our passion... delivering world class experiences - Fan First.

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