Marketing Director, EMEA

6 days ago

London, Greater London, United Kingdom HarbourVest Partners Full time
About the Role

We are seeking a seasoned marketing professional to lead the expansion of our marketing strategy in continental Europe. As a key member of our global marketing team, you will be responsible for developing and executing marketing initiatives that drive business growth and brand awareness.

Key Responsibilities
  • Develop and implement marketing strategies that align with HarbourVest's business objectives
  • Lead a geographically dispersed EMEA team to achieve marketing goals and metrics
  • Collaborate with the global head of marketing communications and US-based counterparts to define and refine HarbourVest's marketing strategy in EMEA
  • Build and enhance recognition of HarbourVest's brand and market position in EMEA, with a focus on institutional and high net worth client segments
  • Orchestrate the development and execution of marketing initiatives, including PR, client events, and internal communications
  • Work cross-functionally with the US brand team to plan, create, and launch creative campaigns and compelling stories that resonate with audiences across EMEA
  • Establish goals and create strategies for meeting EMEA marketing results and metrics, working closely with colleagues across teams and functions
  • Partner with global peers, EMEA IR team, and investment product specialists to align efforts globally
  • Build strong relationships with global colleagues across channels, including PR, Internal Communications, Product Marketing, Digital, Design, Events, and Thought leadership
Requirements
  • 10+ years of proven experience in a marketing capacity, preferably in a VP role
  • 10-15 years of demonstrated ability in marketing in EMEA, including brand and campaign management, advertising, digital marketing, events, public relations, and internal communications
  • 5-10 years of asset management, financial services, or private equity marketing experience
  • Bachelor of Arts (B.A) or equivalent experience

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