Director and Head of EMEA Marketing

6 days ago

London, Greater London, United Kingdom Johnson Controls International Full time
About the Role

We are seeking a seasoned marketing professional to lead our EMEA marketing efforts. As Director and Head of EMEA Marketing, you will be responsible for driving go-to-market strategies and campaigns in the EMEA market for Johnson Controls International.

Key Responsibilities
  • Develop and execute comprehensive marketing plans to drive business growth and revenue in the EMEA region.
  • Lead a team of marketing professionals to deliver impactful campaigns that meet business objectives.
  • Collaborate with regional general managers, commercial leaders, and in-country leaders to develop and execute marketing strategies.
  • Partner with field teams and marketing center of excellence to develop value propositions for target customers.
  • Manage distributed budget for the function and ensure effective use of resources.
  • Work collaboratively with field marketing, sales, and services to ensure a holistic view of demand generation activity.
  • Define plans for in-market events, including virtual/webinars, tradeshows, proprietary events, and networking activities.
  • Report out regularly on KPIs, results, and progress related to each stage of the funnel.
  • Build and nurture relationships with account management and drive account-based marketing activities.
Requirements
  • Demonstrated experience leading teams and initiatives around digital marketing.
  • Deep understanding of demand generation, including lead scoring, MQL/SQL handoffs, and CRM systems in a distributed, multi-line of business environment.
  • Ability to develop effective marketing programs understanding the trends and issues facing marketers in the digital age.
  • Excellent analytical and interpersonal skills, with the ability to present convincingly to peers, executives, partners, and customers.
  • Exceptional enterprise leadership skills in a dynamic and fast-growing organization.
  • Good knowledge of CRM and marketing technologies to drive productivity and execution excellence.
  • Strong project management skills, with the ability to create organized project plans to reflect workstreams, milestones, dependencies, and resources.
  • Excellent written, oral, and presentation skills, including the ability to synthesize complex and technical information into clear recommendations and courses of action.
  • Efficient and effective relationship builder in a remote working environment.
  • Willingness to travel.
  • Bachelor's Degree in Business, Marketing, Communications, or a related field.
Preferred Qualifications
  • Advanced degree (e.g., MBA, etc.).

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