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Head of EMEA Marketing

2 months ago

London, Greater London, United Kingdom Argus Full time
Job Description

About Argus

Argus is a leading independent provider of market intelligence to the global energy and commodity markets. We offer essential price assessments, news, analytics, consulting services, data science tools, and industry conferences to illuminate complex and opaque commodity markets. Our headquarters is located in London, with over 1,400 staff members and 30 offices in the world's principal commodity trading hubs.

Companies, trading firms, and governments in 160 countries around the world trust Argus data to make decisions, analyze situations, manage risk, facilitate trading, and for long-term planning. We are committed to ensuring career and personal growth for all our staff and provide extensive training and career development opportunities, as well as participation in employee-led initiatives.

We are currently seeking a self-motivated, results-focused, detail-oriented marketing professional to lead our regional marketing efforts in the EMEA region. As part of our marketing leadership team, the Head of Regional Marketing – EMEA will be responsible for developing and executing regional marketing tactics to drive high-quality sales leads.

Key Responsibilities
  • Leadership
    • Build a motivated and high-performing Regional Marketing team in London and Dubai, with responsibility for recruitment, learning and development, and retention.
    • Provide timely information to key stakeholders across Argus, including the Marketing Leadership Team, Sales team, and regional leaders.
    • Write the full range of marketing communications across EMEA, demonstrating how to use features and when to use benefits.
  • Commercially Aware
    • Demonstrate an understanding of Argus' commercial goals and drive ROI within the EMEA team.
    • Manage the EMEA marketing budget.
    • Ensure there is a focus on activities that drive value and look for innovative solutions to remove inefficiencies, course correcting when projects do not make commercial sense.
    • Build, use, and share knowledge and understanding of competitors, markets, region, and company propositions to identify opportunities for growth and improved effectiveness.
  • Implement Strategies
    • Develop and take responsibility for the marketing strategy within EMEA including gathering requirements, prioritizing agreed objectives, measuring against pre-defined KPIs, and continuously reviewing and improving the plan.
    • Develop region-specific marketing initiatives that support the EMEA sales strategy and align with the sector business strategy.
    • Share knowledge with stakeholders across the business to improve marketing collateral and value propositions.
    • Ensure the EMEA team can clearly articulate the value proposition for each of the products in their remit, the customer personas, and key facts.
  • Data-Led Decision Maker
    • Use the tools available to access relevant data and extract information required to generate insights.
    • Coach the Regional Marketing team on how they can leverage data, ensuring they can report on key findings, are able to spot errors, trends, and curious datapoints that trigger further investigation and/or insight of value.
  • Success Metrics
    • MAR – EMEA
    • Database growth/health
    • Programme metrics (e.g., sales/prospect adoption, engagement, conversion, velocity)
    • Marketing event metrics
  • Organizational Interlocks
    • Sector marketing
    • Regional sales team
    • Marketing operations
    • Creative marketing
    • Event operations
    • Conference sector
    • EMEA leadership
  • Skills and Experience
    • 10 years plus related marketing experience, ideally in field/regional marketing
    • Proven experience in leadership or management roles
    • Strong leadership and team building skills
    • Commercially driven and ambitious to prove the ROI of marketing campaigns
    • Experience in partnering with sales teams
    • Able to balance the desires of the stakeholders with the needs of the Argus business and marketing objectives
    • Proven success in driving qualified sales leads and sales
    • Metric driven and have the ability to draw insight from complex marketing data
    • A bachelor's degree in a related field (preferably in marketing)
    • Strong written communication and analytical skills
    • Proven ability to design and implement integrated multi-touch programs that involve the marketing of thought leadership assets along with a problem/solution approach
    What's in it for you

We offer a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.

  • Competitive salary and company bonus scheme
  • Group pension scheme
  • Group healthcare and life assurance scheme
  • Flexible working environment
  • 25 days holiday with annual increase up to 30 days
  • Subsidized gym membership
  • Season ticket travel loans
  • Cycle to work scheme
  • Extensive internal and external training